Leadership

Chief Executive Officer

Matthew is a travel industry visionary with a lifetime of experience in numerous sectors of the field; he has led Virtuoso to become the top luxury travel network in the world. Matthew was named to the American Society of Travel Agents Hall of Fame in 2004 and the Cruise Lines International Association Hall of Fame in 2010, and has served as the chairman of the Travel Institute.

Chief Operating Officer

Brad supports the senior leadership team in delivering the company’s vision and ensures progressive operational practices are in place to guide global growth. Brad also continues his long-standing role in managing the Upchurch family financial and business interests. His financial and business acumen are a driving force in accelerating the vision of innovation and digital transformation laid out by Matthew D. Upchurch.

Senior Vice President, Strategy

David leads Virtuoso’s strategic and business planning process which includes Virtuoso's global team of General Managers. In addition, David oversees the company’s various segmentation initiatives, and corporate business development programs. Previously, David served as SVP of Global Member Partnerships and SVP of Consumer at Virtuoso.

Senior Vice President, Global Operations 

Michael spent seven years developing Virtuoso within Australia and New Zealand, while architecting the network’s expansion into Asia. Michael determines the strategy and efficiencies needed to successfully navigate future growth in the markets where Virtuoso has travel agency members. He expands the business platform for each market as it grows its base of advisors, partners, and marketing products.

Senior Vice President, Marketing

With extensive experience in hospitality, cruise, and wellness travel, Helen furthers Virtuoso’s brand value and develops product strategies that drive results. Through Wanderlist®, Virtuoso Life, Best of The Best, direct marketing, social media, and public relations, Helen’s emphasis is on increasing consumer engagement, while ensuring Virtuoso is synonymous with extraordinary travel experiences.

Senior Vice President, Finance and Operations

Mike oversees finance, data analytics, Virtuoso Air, event operations, the Virtuoso Service Center, and network operations for members and partners. The role of this group is to focus on process improvement and operational efficiency for Virtuoso products and services. Mike has worked for Virtuoso since 2000 and is perhaps one of the biggest TCU fans in the universe.

Senior Vice President, Product

Travis supports the product design, product management, and technology teams at Virtuoso. Travis is responsible for the product vision, strategy and development processes that enable scalable, value-creating products that customers love. Travis has over 17 years of design, product, technology, and management experience from fast-growing organizations, including Microsoft, MSNBC.com, Mindbloom, and Nordstrom.

Vice President, Culture & Human Resources

Michelle worked for the Prime Minister of Canada and in Store Development and Entertainment at Starbucks before joining Virtuoso in 2005. She helped establish the Organizational Development division and is responsible for Culture, Human Resources and Facilities.