Matthew D. Upchurch

Chief Executive Officer

Matthew is a travel industry visionary with a lifetime of experience in numerous sectors of the field; he has led Virtuoso to become the top luxury travel network in the world. Matthew was named to the American Society of Travel Agents Hall of Fame in 2004 and the Cruise Lines International Association Hall of Fame in 2010, and has served as the chairman of the Travel Institute.

David Hansen

Senior Vice President, Virtuoso Events

David is responsible for developing and executing the overall strategy, financial management, and logistics for Virtuoso events, including Virtuoso Travel Week, the world's largest luxury travel trade show. He oversees a team of meeting planners, technologists, and event production personnel who annually plan and operate 30+ events across the globe. David has over 20 years of executive level experience.

Terrie Hansen

Senior Vice President, Marketing

Terrie leads the marketing, communications, and PR efforts for Virtuoso. She is responsible for overall brand strategy, as well as digital and print content. She oversees Virtuoso’s vast array of marketing products including magazines, catalogs, websites, social media, and direct marketing. Prior to joining Virtuoso in 2004, she spent nearly two decades in management roles at American Airlines Publishing.

Albert Herrera

Senior Vice President, Partnerships

Albert oversees development of strategic product partnerships that help make Virtuoso travel an unparalleled experience; he manages relationships with hundreds of luxury hotels, properties, cruise lines, on-site destination companies, and tour operators.

David Kolner

Senior Vice President, Global Member Partnerships

David oversees the global member partnership team who work hand-in-hand with Virtuoso member agencies to ensure they are maximizing benefits and programs to drive business. David’s team also facilitates industry-leading professional development programs that provide specialized training for agency owners and their advisors. Previously, David served as SVP of Consumer at Virtuoso.

Mike McCown

Senior Vice President, Finance and Enterprise Services

Mike manages Virtuoso's Finance and Enterprise Services. Virtuoso’s Enterprise Services division includes Virtuoso Air, Data Analytics, and Virtuoso’s Service Center. He’s worked for Virtuoso since 2000, and is perhaps one of the biggest TCU fans in the universe.

Travis McElfresh

Senior Vice President, Technology

Travis is responsible for product management, software engineering, IT operations, business intelligence and data services for Virtuoso. Travis has over 17 years of design, product, technology, and management experience from fast-growing organizations, ranging from start-ups to significantly established companies including Microsoft,, Mindbloom and Nordstrom.

Michelle Rashid

Vice President, Culture & Organizational Development

Michelle worked for the Prime Minister of Canada and in Store Development and Entertainment at Starbucks before joining Virtuoso in 2005. She helped establish the Organizational Development division and is responsible for Culture, Human Resources and Facilities.


Steve Kawamura

Director, Strategic Planning and Organizational Development

After starting his career in advertising, Steve joined Walt Disney Imagineering for a 17-year run that coincided with the largest global expansion in company history. At Virtuoso he collaborates with executives on mapping the network’s long-term strategy and aligning the organization toward the future.