Leadership

Chief Executive Officer

Matthew is a travel industry visionary with a lifetime of experience in numerous sectors of the field; he has led Virtuoso to become the top luxury travel network in the world. Matthew was named to the American Society of Travel Agents Hall of Fame in 2004 and the Cruise Lines International Association Hall of Fame in 2010, and has served as the chairman of the Travel Institute.

Chief Operating Officer

Brad supports the senior leadership team in delivering the company’s vision and ensures progressive operational practices are in place to guide global growth. Brad also continues his long-standing role in managing the Upchurch family financial and business interests. His financial and business acumen are a driving force in accelerating the vision of innovation and digital transformation laid out by Matthew D. Upchurch.

Executive Vice President, Virtuoso 

As Executive Vice President, David leverages his depth of experience across key areas of the company to support global growth and accelerate value across the network. Since joining Virtuoso in 2008 as part of the technology team, he has led the innovation and development of industry-leading products and championed early work in establishing the foundation for the global teams.  

Senior Vice President, Global Operations 

Michael spent seven years developing Virtuoso within Australia and New Zealand, while architecting the network’s expansion into Asia. Michael determines the strategy and efficiencies needed to successfully navigate future growth in the markets where Virtuoso has travel agency members. He expands the business platform for each market as it grows its base of advisors, partners, and marketing products.

Senior Vice President, Marketing

With extensive experience in hospitality, cruise, and wellness travel, Helen furthers Virtuoso’s brand value and develops product strategies that drive results. Through Wanderlist®, Virtuoso Life, Best of The Best, direct marketing, social media, and public relations, Helen’s emphasis is on increasing consumer engagement, while ensuring Virtuoso is synonymous with extraordinary travel experiences.

Senior Vice President, Finance and Operations

Mike oversees finance, data analytics, Virtuoso Air, event operations, the Virtuoso Service Center, and network operations for members and partners. The role of this group is to focus on process improvement and operational efficiency for Virtuoso products and services. Mike has worked for Virtuoso since 2000 and is perhaps one of the biggest TCU fans in the universe.

Senior Vice President, Product

Travis supports the product design, product management, and technology teams at Virtuoso. Travis is responsible for the product vision, strategy and development processes that enable scalable, value-creating products that customers love. Travis has over 17 years of design, product, technology, and management experience from fast-growing organizations, including Microsoft, MSNBC.com, Mindbloom, and Nordstrom.

Senior Vice President, Culture & Human Resources

Michelle drives Virtuoso’s organizational design and leadership effectiveness, including strategic talent acquisition, retention, leadership development programs, and special initiatives. A 17-year Virtuoso veteran, she crafted the company’s culture for over ten years and developed the infrastructure that supports its global workforce, and integrated sustainability practices into the organization.

Senior Vice President, Network Products & Events 

Jennifer leads a portfolio of products focused on network engagement while creating and operating global events for Virtuoso. She leads a team of product professionals and designers, engineers, and subject matter experts. Her years as a co-owner of Explorations, A Virtuoso Travel Agency, give her a unique perspective and insight into the business objectives of Virtuoso’s member agencies.