Leadership

Chief Executive Officer

Matthew is a travel industry visionary with a lifetime of experience in numerous sectors of the field; he has led Virtuoso to become the top luxury travel network in the world. Matthew was named to the American Society of Travel Agents Hall of Fame in 2004 and the Cruise Lines International Association Hall of Fame in 2010, and has served as the chairman of the Travel Institute.

Chief Operating Officer

Brad supports the senior leadership team in delivering the company’s vision and ensures progressive operational practices are in place to guide global growth. Brad also continues his long-standing role in managing the Upchurch family financial and business interests. His financial and business acumen are a driving force in accelerating the vision of innovation and digital transformation laid out by Matthew D. Upchurch.

Executive Vice President, Strategic Communications 

As Executive Vice President, David leverages his depth of experience across key areas of the company to support global growth and accelerate value across the network. Since joining Virtuoso in 2008 as part of the technology team, he has led the innovation and development of industry-leading products and championed early work in establishing the foundation for the global teams.  

Senior Vice President, Global Operations 

Michael spent seven years developing Virtuoso within Australia and New Zealand, while architecting the network’s expansion into Asia. Michael determines the strategy and efficiencies needed to successfully navigate future growth in the markets where Virtuoso has travel agency members. He expands the business platform for each market as it grows its base of advisors, partners, and marketing products.

Senior Vice President, Global Products

With extensive experience in hospitality, cruise, and wellness travel, Helen furthers Virtuoso’s brand value and develops product strategies that drive results. Through Wanderlist®, Virtuoso, the Magazine, Best of The Best, direct marketing, social media, and public relations, Helen’s emphasis is on increasing consumer engagement, while ensuring Virtuoso is synonymous with extraordinary travel experience.

Senior Vice President, Global Marketing

Alyssa leads Virtuoso’s global marketing strategy, overseeing branding, product marketing, social media, email marketing, paid media, and Virtuoso’s award-winning editorial and magazine. With more than 25 years of experience in marketing and innovation, she is passionate about continuing to elevate Virtuoso’s luxury expertise and delivering exceptional value to members, partners, and travelers worldwide.

Senior Vice President, Finance and Operations

Mike oversees finance, data analytics, Virtuoso Air, event operations, the Virtuoso Service Center, and network operations for members and partners. The role of this group is to focus on process improvement and operational efficiency for Virtuoso products and services. Mike has worked for Virtuoso since 2000 and is perhaps one of the biggest TCU fans in the universe.

Senior Vice President, Culture, Talent & Global Operations

Michelle leads the integrated strategy connecting people, culture, and process. A long-time Virtuoso leader, she oversees culture, talent strategy, enterprise project management and centralized global operations areas, focused on building human-centered systems that strengthen connection, enable collaboration and shared value, and support scalable global growth.

Senior Vice President, Global Partnerships

Cory oversees Virtuoso’s Member and Partner Relations teams, including Cruise, Hotels & Resorts, and Destinations & Experiences. He is responsible for setting and driving the strategy to increase the network’s global sales. Most recently, he oversaw the Entertainment Division for Accor and previously held roles with Westin Hotels & Resorts, Canadian Pacific Hotels, and Fairmont Hotels & Resorts.
 

Senior Vice President, Global Events 


As Senior Vice President, Global Events, Jennifer Campbell oversees a portfolio of 70+ events. Her team ensures relevance and consistency across all Virtuoso regions while delivering value to attendees. Her years as co-owner of Explorations, A Virtuoso Travel Agency, give her unique insight into Virtuoso member agencies' business objectives.

Senior Vice President, Technology

Paul supports Virtuoso’s Technology team, including Engineering, Data Platform, Infrastructure, Information Security and Program Management. Paul drives the technology strategy for Virtuoso, executing on our vision of innovation and digital transformation. Paul’s 35 years of experience in technology includes leadership roles at a range of companies, including Microsoft, FlowEnergy, Nordstrom and msnbc.com.

Senior Vice President, Global Memberships​

In her expanded role, she will be responsible for setting the strategic direction and oversight of Virtuoso’s global membership. She will look to drive sustained growth, deepen member engagement, and reinforce Virtuoso’s leading brand position across all regions by upholding and evolving Virtuoso’s rigorous membership standards.