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Sustainability

Virtuoso advisors provide travelers with more meaningful experiences in the best of the world’s natural settings, cities, and cultures. As a company, we’re committed to helping travelers explore the planet responsibly in a way that protects the places they love for future generations to come.
Virtuoso advisors provide travelers with more meaningful experiences in the best of the world’s natural settings, cities, and cultures. As a company, we’re committed to helping travelers explore the planet responsibly in a way that protects the places they love for future generations to come.

Virtuoso’s Sustainability Mission

To make sustainability a greater factor in traveler choice when planning travel, so those who do good are successful.

Virtuoso’s Sustainability Vision:

1. Leading the luxury travel industry:​

As a global leader in luxury travel, we use our platform to advance sustainability through research, partnerships with industry organizations, and participation in global forums and conversations.
 
2. Amplify the voices, stories, and standards of the Virtuoso Network: ​

The Virtuoso network includes pioneers in sustainable tourism. We highlight and recognize this work through research, awards, and digital tools that make it easier to understand and engage with our partners’ sustainability efforts.

3. Engaging Virtuoso Preferred Partners and Member Agencies:

We bring together advisors, partners, press, and industry leaders through events, communities, and education to collaborate on the future of sustainable luxury travel and share best practices.

4. Educate and inspire consumers to choose more sustainable travel:

We inform and inspire consumers through editorial content, storytelling, and resources that highlight how travel can positively impact destinations and communities.

5. Reduce our footprint:

We take responsibility for our own operations by reducing waste, minimizing event impacts, and measuring and mitigating emissions associated with our business activities.
Virtuoso Sustainability Team
Jessica Hall Upchurch - Vice-Chair and Sustainability Strategist
David Kolner - Executive Vice President, Strategic Communications
Javier Arredondo - Vice President, Sustainability
Keriann Ashley-Chase - Senior Manager, Sustainability Programs

Questions? Please reach out to our team. Contact us.
 

Purposeful Travel, Redefined.

Virtuoso’s content hub for sustainability is where our commitment to sustainable practices meets the world’s finest travel brands, creating a unique avenue to connect with the environment and local communities through sustainable travel inspiration and captivating narratives from around the globe.
Delve into The Power of Travel. »


Our Research

Virtuoso's research explores how luxury travel can deliver meaningful benefits for destinations, communities, and travelers. Through data-driven insights and real-world analysis, our studies support informed decision-making and help advance more responsible, high-value travel.



Virtuoso Impact Report: Sustainable Travel
The Virtuoso Impact Report explores how travelers, advisors, and partners are engaging with sustainability across the global travel ecosystem.
Explore our 2025 Virtuoso Impact Report
 



High-Impact Tourism and Sustainability in Madrid
Created in partnership with the city of Madrid, this study examines the economic, environmental, and sociocultural contributions of high-impact international travelers. Find the reports here: