Why Virtuoso Join Virtuoso

How to Become a Virtuoso Member Agency

Virtuoso advisors at the Brando Resort in French Polynesia, where they stayed as part of a cruise through the Society and Cook Islands.

Light-Bulb-Icon.png  Technology Innovation

Virtuoso uses evolving online tools that bring clients and advisors together to optimize itineraries, engage with customer feedback, and collaborate on trips. Advisors can present a professional, co-branded, online presence – perfect for meeting the needs of current and potential clients.


Paintbrush-Icon.png  Creative Services and Marketing

Virtuoso’s marketing is a reflection of our sophisticated, well-respected brand. We have two beautiful, award-winning magazines and digital marketing that helps direct clients and prospects to advisors. In addition, Virtuoso stages promotions throughout the year and provides full-service, in-house creative marketing services to members.


Certificate-Icon.png  Professional Development

We offer Study Tours and comprehensive online training programs available 24/7. Our training is geared to both new and seasoned professionals. Members can choose from over 800 annual webinars and they compete nearly 50,000 trainings a year.


Human-Connection-Icon.png  Virtuoso Events

Virtuoso events are legendary – from Virtuoso Travel Week in Las Vegas with over 5,000 attendees to regional forums, Symposium, and Chairman’s. We provide platforms to enhance industry communication, talk about issues, and foster relationships through networking and shared experiences. The human connection between advisors, preferred partners, and Virtuoso staff is very important to us.

Our global connections, special privileges, and professional events help your agency succeed.

Virtuoso membership is by invitation only. As we evaluate travel agencies for membership, we aim to understand the business model, philosophy, clientele, and culture of the business. Agencies applying for membership must meet established criteria for sales minimums. Your agency may qualify for membership on its own or may be a good candidate to affiliate with a Virtuoso host agency – either way, we believe Virtuoso can help your business expand and grow.

Air-Icon.png  24/7 Air Program

Virtuoso partners with the world's top commercial and private air carriers, car rental programs, and travel insurance companies. Through our partnerships, we provide advantageous pricing, fare upgrades, special rates and perks – all while saving advisors time researching an overwhelming number of air options.


Anchor-Icon.png  Virtuoso Voyages

Our partnerships with the world’s leading luxury cruise lines give Virtuoso travelers complimentary extras and perks, like shipboard credits, exclusive shore excursions, welcome-aboard receptions, and dedicated onboard hosts, private transportation, specialty dining, and pre-paid gratuities.


Binoculars-Icon.png  Destinations and Experiences

Virtuoso's on-site and tour portfolio has over 200 partners in more than 150 countries. Our connections provide client benefits like VIP treatment and recognition, custom-tailored experiences, exclusive access, and much more.


Star-Icon.png  The World’s Top Hotels & Resorts

Virtuoso’s thriving hotel program consists of over 1,100 properties in more than 100 countries worldwide. Virtuoso advisors can access personal contacts at all preferred properties to ensure VIP treatment for clients, and complimentary extras like upgrades, amenities, spa credits, daily breakfast, early check-in and late checkout, and exclusive experiences.

Become a Member Agency

Travel agencies should complete our online questionnaire. Our Strategic Growth team will review your qualifications and reach out to you to discuss membership options.

Complete the Form

Looking to work for a Virtuoso Member Agency?

Please tell us a little bit about yourself and your background. Our Strategic Growth team will review your qualifications and connect you with a participating member agency.

Complete the Survey

Selling Your Agency?

If you are interested in merging with or selling your agency to a Virtuoso agency, Susan Spain, Virtuoso's Director of Strategic Growth, can help you find a Virtuoso buyer. Please contact her for more information.

Email sspain@virtuoso.com

Is your business primarily inbound or focused mainly on providing lodging, tours, cruises, destination management, or transportation? Please email help@virtuoso.com to inquire about joining our network as a Preferred Partner.