Samantha
Rosenthal

Based in San Francisco, Sami Rosenthal is a luxury travel advisor and co-founder of Oriana Travel Co, a mother–daughter team built on experience, taste, and genuinely personal service. Sami focuses on custom, high-touch itineraries, especially honeymoons and milestone celebrations, across the world.

Sami is known for planning trips that feel effortless from start to finish: the right hotel in the right location, seamless logistics, and thoughtful details that elevate a trip from “great” to truly unforgettable. She loves designing experiences that are hard to replicate on your own - like a cooking class in a local’s home, a private food and cocktail crawl with an expert guide, behind-the-scenes cultural moments, and special reservations that make a destination feel personal and alive.

While her planning style is polished and structured, her approach is warm and collaborative—she learns what matters most to each client and builds an itinerary that matches their pace, personality, and priorities. Whether it’s a multi-stop European adventure, a villa stay, a yacht charter, an elevated all-inclusive, or a complex, multi-country itinerary. She specializes in Europe, Asia, and Africa, but Sami can plan travel virtually anywhere in the world, always with a focus on ease, quality, and memorable experiences.

Her philosophy is simple: Journey Beyond Ordinary, and make every trip feel like it was designed just for you.