Sherry
Salas

Hi, I'm Sherry, founder of Travel La Vie, a boutique travel advisory focused on creating meaningful, immersive, and personalized travel experiences. After a 27-year career in leadership and operations, I turned my lifelong passion for travel into a second career dedicated to helping clients explore the world with confidence and curiosity.

My specialties include Europe, particularly France, Italy, Austria, and the United Kingdom, as well as Australia, New Zealand, luxury ocean and river cruising, culinary and wine travel, wellness retreats, and adventure experiences. I am especially drawn to journeys that connect travelers with local culture, authentic experiences, exceptional hospitality, and unforgettable stories.

As a CTA (Certified Travel Associate), Virtuoso advisor, and destination specialist, I enjoy collaborating with preferred partners who share a commitment to service excellence and creating extraordinary guest experiences. I believe travel is most memorable when it combines discovery, meaningful connections, and a sense of place.

I attended Virtuoso Travel Week in 2025 and am excited to return in 2026 with an even deeper appreciation for the power of supplier partnerships and industry relationships. I look forward to learning, collaborating, and discovering new opportunities to create exceptional journeys for my clients.

When I'm not planning travel, you'll find me exploring wine regions, hiking scenic trails, discovering hidden gems, volunteering in my community, or planning my next adventure.