Julie
Jacobson

Hi, I'm Julie, the founder of FLORECER Travel. I chose the name "Florecer" (Spanish for "to flourish") because that's exactly what travel actually does when it's done well: you come home changed.

My background is in landscape design, and it shows up in ways that clients don't always expect. When I'm building your itinerary, I'm thinking about how your hotel room should feel unmistakably like where you are in the world, how the infinity pool tiles mirror the exact azure blue of the Andaman Sea, or how locally-woven textiles tell stories of regional traditions. This designer's eye helps me translate your travel dreams into experiences that have a profound sense of place. A seamless journey is expected, but weaving in the stories of the destination matters a lot to me.

I specialize in journeys that feel both luxurious and authentic, and often in places that the crowds haven't found yet. You might find yourself tracking leopards on a private safari in Botswana, exploring some of the "Pueblos Magicos" in inland Mexico, chasing the Northern Lights in Iceland, or exploring hidden lagoons on a traditional longtail boat in Thailand.

Whether you're planning a multi-gen family adventure where everyone (yes, even the teenagers!) stays engaged, a romantic escape that reignites connection, or a friends' getaway, I'd love to help craft it.

Adventure is waiting... let's chat!