Martha
King

A passionate leader and lifelong cultural explorer, Martha King blends creativity, strategy, and connection in everything she does. As the Founder of Martha King Travel, she designs high-touch, bespoke journeys for curious and cultured travelers seeking meaning, artistry, and a true sense of place. Her itineraries celebrate local culture, sustainability, and storytelling - from the Highlands of Scotland to the vineyards of France and the coastlines of Croatia.

As Vice President of Strategic Partnerships at Avenue Two Travel, Martha leads with the same ethos that defines her client work: trusted relationships, intentional growth, and purpose-driven collaboration. She oversees global partner strategy and champions meaningful engagement across the luxury travel space through initiatives like The Avenue Alliance, a preferred partnership program rooted in shared values and long-term vision.

Recognized by Travel + Leisure A-List and Condé Nast Traveler as one of the industry’s top travel specialists, Martha is known for her creative leadership, operational excellence, and innate ability to bridge strategy with storytelling. Her work reflects a belief that travel, when designed thoughtfully- can inspire, connect, and transform.

“Traveling – it leaves you speechless, then turns you into a storyteller.” — Ibn Battuta