About Me
For more than five decades, I have been fortunate to build a career around one of my greatest passions—helping people explore the world in meaningful ways. My journey began with study programs in Spain and Mexico, experiences that broadened my perspective and reinforced a lifelong belief that travel has the power to educate, connect, and transform.
After joining Pan American World Airways in 1971, I gained firsthand insight into the travel industry and the importance of relationships, service, and expertise. In 1974, my husband Jim and I moved to Fernandina Beach and founded THE TRAVEL AGENCY, which would eventually become Wallace Pierson Travel.
Over the years, our company has grown alongside our community, evolving from a traditional travel agency into a team of professional travel advisors dedicated to delivering extraordinary travel experiences. A pivotal moment came in 1996 when we joined Virtuoso, embracing a higher standard of expertise, collaboration, and client advocacy. That decision reinforced our commitment to being trusted advisors rather than simply booking travel.
Today, I am most passionate about expedition and active travel and the belief that travel, when done thoughtfully, can be a force for good in the world. Sustainability, cultural understanding, conservation, and meaningful connections are at the heart of the experiences I love to share with clients.
One of the accomplishments I am most proud of is building a business that has endured and adapted through decades of change. In 2000, my daughter Angela joined the company, bringing new energy, ideas, and leadership. Together, after Jim's passing in 2013, we rebranded the company as Wallace Pierson Travel and continued to strengthen our vision for the future.
At Wallace Pierson Travel, we believe in continuous learning, accountability, teamwork, and always striving to improve. We are committed to educating and advising travelers, sharing our expertise, and leveraging the relationships we have built throughout the industry to create exceptional experiences for our clients.
After more than 50 years, our mission remains the same: to help people experience the world more deeply, travel more confidently, and discover the positive impact that travel can have on both the traveler and the destinations they visit.
Because in travel, it's not just what you know—it's who you know and who knows you. Let us introduce you.
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