Singita

Place of Miracles

Singita

Singita, the Shangaan word for ‘Place of Miracles’, is a conservation and ecotourism brand that has been preserving African wilderness for the past 30 years, offering guests an exceptional safari experience with 19 luxury, award-winning lodges and camps across four countries in Africa. In partnership with non-profit funds and trusts who implement strategic conservation projects in each region, Singita is facilitating the preservion and protection of pristine land and wildlife populations, and helping to create economic independence within local communities surrounding the reserves.

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Sustainability

Our Commitment

At Singita, sustainability is where care for environment, care for our people, and a purposeful business, supports our commitment to preserve and protect Africa’s wilderness for future generations. We aim to embed The Long Run's 4C methodology throughout our operations so it becomes a natural part of how we conduct business, strategise, build new properties, and create guest experiences.

Singita’s sustainability partner – The Long Run – have worked at the intersection of nature conservation and sustainable tourism since 2009 and are rooted in the vision that tourism can create lasting prosperity for people living on a healthy, resilient planet. Long Run members understand the delicate balance and connection between human and natural ecosystems and how they co-exist. They advocate for innovative solutions and collaborative action to harness tourism as a force for good. The Long Run partners with leading organisations to shape the agenda and inspire nature-positive climate action and holistic sustainable tourism, worldwide.The Long Run's 4C sustainability framework comprises four sections: Conservation, Community, Culture and Commerce. These four are then further broken down to detailed subject areas for Singita’s specific context. These sustainability principles are critical to the fulfilment of Singita’s 100-year purpose and impact goals for 2030, and continue the good work fulfilled during the One Planet Living membership.

Singita Kruger National Park became an official Long Run Fellow in 2024. All other Singita properties will align with the 4C methodology and become fellows of the programme over the next few years.