Tourism New Zealand

100% Pure New Zealand

Tourism New Zealand

New Zealand was the last landmass on earth to be discovered, making it the youngest country on earth. New Zealands awesome landscapes, lush forests, and amazing wildlife make it a haven for many outdoor activities, and a great place to unwind. New Zealand society is diverse, sophisticated, and multicultural, and the honesty, friendliness, and openness of Kiwis will impress. And the great advantage of New Zealand is that all of its diverse physical, cultural, and artistic landscapes are so close to each other!

Insider Tip

1) The sheer beauty and majesty of the landscape 2) The friendly people 3) The value of the USD 4) Adventure and wildlife 5) The world class food and wine

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Our Commitment

We all have a shared responsibility to look after our place and people and to help others do the same, Tourism New Zealand encourage all travellers to make informed, positive choices in relation to their vacations.

Every international visitor now contributes towards the enrichment and protection of New Zealand’s environment through the international visitor levy. Introduced in 2019, funds from the levy will be used to support a mix of tourism and conservation projects in New Zealand.

Tiaki means to care for people and place. New Zealanders have a special connection to the land, and want to help visitors travel safely and conscientiously. The Tiaki Promise has a set of guiding principles for visitors to follow, showing them how to contribute to preserving and protecting our land. You can find out more at

Visitors to New Zealand should look for the Qualmark symbol. Enviro-gold are best practice tourism businesses who will be energy efficient, have active waste management and water conservation practises, and will be taking part in conservation initiatives and supporting communities.

Many tourism operators are supportive of the Tourism Sustainability Commitment. This aims to see every New Zealand tourism business committed to sustainability by 2025. The Vision of the commitment is to Lead the World in Sustainable Tourism. It asks businesses to adopt 14 sustainability commitments and is led by Tourism Industry Aotearoa.