Experience AlUla

AlUla is one of the oldest cities in the Arabian Peninsula and home to Hegra, a UNESCO World Heritage site. A land rich in historical, geological and geographical significance, this ancient city, once at the crossroads of The Silk Road and The Incense Route, has only recently been re-discovered by the world. There are traces of many cultures who have built AlUla over millennia, from the capital of the kingdoms of Dadan and Lihyan, to the trading hubs of the Nabataeans and into the Islamic era. Much of AlUla’s epic rock formations, valley and sandy desert remains an untouched expanse, with discoveries yet to be made.

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