Primland, Auberge Resorts Collection

Primland, Auberge Resorts Collection

Southern comfort comes with a shot of refinement at Primland. Here, it is all about the simple pleasures: spotting white-tailed deer on a woodland trail, fishing for trout in a babbling brook, riding horses through fields of wildflowers, climbing trees to get that much closer to nature. A massive, eco-conscious resort in the heart of the Blue Ridge Mountains, Primland never forgets its connection to the land nor its commitment to luxury, with its 51 rustically elegant suites, cottages, and storybook tree houses. There is also an 18-hole golf course, an organic spa inspired by Native American rituals, and Orvis-endorsed wingshooting.

Hotel Tip

Take advantage of some of the East Coast’s best stargazing from the resort’s Observatory Dome; with its powerful telescope and prime mountaintop setting, you can see millions of stars.

Virtuoso Preferred Supplier Since 01 Jul 2017


Virtuoso Amenities

For 2021:

  • Upgrade on arrival, subject to availability at time of check-in
  • Daily full Breakfast for two guests per bedroom, served in Elements restaurant
  • $100 USD Resort or Hotel credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)
  • Custom Welcome Amenity and Turn Down
  • Early check-in / Late check-out, subject to availability
  • Complimentary Wi-Fi

Virtuoso Exclusive Hotel Offers  

Fourth Night Complimentary

Valid for Travel Now Through 16 Dec 2021. Book By 12 Dec 2021

Stay three nights at Primland, an Auberge Resorts Collection, and receive the fourth night complimentary. Offer is available on multi-room bookings and all room categories.

Offer is valid on new bookings only, and subject to availability and blackout dates.

Reviews and Recommendations for Primland, Auberge Resorts Collection


of 7

Virtuoso Verified Traveler

All reviews are from confirmed guests sharing exclusive insights

Sort reviews by


By: Jim

Reviewed on: 01 Sep 2017

Katherine was amazing to work with in preparation for our stay at Primland. She answered every email in a timely manner and explained all the benefits of booking our stay with Brownell. I couldn't have asked for a more thorough and outstanding person to work with. I would highly recommend Katherine to anyone for their travel needs.
Travel Advisor:  Katherine Gould

Perfect for active travelers

By: CL

Reviewed on: 11 Jan 2018

The location was gorgeous. The outdoor activities were perfect for us. We stayed at the Lodge, which was really nice but not over-the-top. It had a rich feel to it, but it was not opulent. The staff there were wonderful. They did everything possible to make sure you felt like the only guest there.
Travel Advisor:  Beth Washington


By: Nikki

Reviewed on: 19 Sep 2018

We truly enjoyed Primland. The resort is a hidden treasure nestled away in the Blue Ridge Mountains. It’s very remote but that enhances its appeal. The mountain golf course is lovely and one of the most challenging we’ve ever played. Everyone on the staff is welcoming and helpful. We're grateful to Sigrid Braeckeveldt and Virtuoso for the special amenities: complimentary upgrade when available, breakfast daily, and a $100 resort credit. Our only wish is that the resort had more dining choices over the course of our stay.
Travel Advisor:  Sigrid Braeckeveldt


By: Judy

Reviewed on: 26 Aug 2019

It was incredible!
Travel Advisor:  Sigrid Braeckeveldt

Comfort in the Mountains

By: Curt

Reviewed on: 28 Oct 2020 amazing place of relaxation and beauty. We had never heard of this place and the room we had was outstanding!! They were so friendly throughout the resort and took care of everything promptly and accurately. The meal in their restaurant was the best I have had in a decade or more. It was a perfect place to get away and relax and leave some of the craziness of 2020 behind. Would love to visit again and try the golf course! MTB and horseback riding were awesome!
Travel Advisor:  Marnie Van der Burgt

Amazing Property

By: Ann

Reviewed on: 19 Oct 2020

This was our first time to Primland and we chose this property because it is within driving distance of our home and is a 5-start property in the Blue Ridge Mountains. (Our 3-week Tahiti vacation was scuttled because of Covid and we aren't ready to board a plane just yet - so this was a perfect getaway.) We stayed in the Dan River Suite of the Pinnacle Cottages and it was fantastic. These cottages have terrific views of the mountains, are beautifully decorated, immaculately clean and incredibly spacious. The 250 sq. ft. deck was so nice and proved very useful our last full day as it rained continuously and we were able to sit comfortably on the deck watching the clouds and fog move across the mountains. The resort staff did not disappoint. For a 5-star property at these prices, you expect a lot and they deliver. They were also very good with Covid precautions. The outdoor activities are plentiful and their outdoor staff consists of local experts, which was quite a treat!
Travel Advisor:  Leah Kirgis

A Best Kept Secret!


Reviewed on: 21 Oct 2020

Loved this gem hidden in the beautiful VA mountains. Really quaint, but also classy. Our room was perfect. Really comfortable bed, nice linens, great bathroom. The in-room dining was fast and the food was good. Overall service at resort was great. From Guest Services to all the restaurant staff and spa, every interaction was a positive one. The hikes are great, don’t miss the observatory, and if you’re not a golfer, you can still get up early and they’ll let you take a golf cart out to see the course and beautiful views. Will definitely put this on our calendar for a return trip.
Travel Advisor:  Michelle Bemis

Products Offered By Primland, Auberge Resorts Collection

Refine Your Search
Search Entire Site