The London EDITION
The New Generation of Luxury

Just when you think the Fitzrovia district couldn't get any cooler, along comes The London EDITION. The historic Georgian building has been given an ultra sophisticated makeover: a huge, mirrored orb sculpture now hangs from the stuccoed ceiling. Wood walls and faux-fur throws tossed across the beds add coziness to the 173 rooms. Join the boho crowd for a game of billiards in the Lobby Bar or enjoy a gin-infused punch bowl in the award-winning Punch Room, a modern reincarnation of the 19th-century private clubs. Berners Tavern, led by Michelin-starred chef Jason Atherton, is one of the most sought-after places in the city.
Hotel Tip
Escape the crowds of Oxford Street and feel like a local. Enjoy a weekend lie-in, followed by an indulgent roast dinner served on Sundays.Virtuoso Preferred Supplier Since 01 May 2017
Virtuoso Amenities
For 2025:
- Upgrade on arrival, subject to availability
- Daily breakfast credit of $50 per person, for up to two guests per bedroom, served in the restaurant and via in-room dining (credit is non-cumulative)
- $100 USD equivalent Food & Beverage credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full, excludes external services)
- Early Check-In, subject to availability
- 4:00PM Late Check-Out, at time of booking
- Complimentary Wi-Fi

Sustainability
Our Commitment
The London EDITION is proud to have been accredited by Green Key in 2023 for its sustainable practices.
The London EDITION has a food waste reduction program that repurposes all vegetables and fruits trims into stocks and syrups used by our chefs and further our bars team in mixology. Our property has an organic garden on the rooftop, which provides fresh herbs and vegetables to our kitchen and bars.
We invite guests to crafted experiences in collaboration with sustainable brands and artists. The latest activations included a partnership with artist Daniel Lismore and support of Greenpeace through sales of an exclusive cocktail.
Employees volunteer in the local community and support charitable organisations including the University College of London Hospital; Adolescent Ward.