Florencetown - Towns Of Italy
Tour Operator since 2006
At Towns of Italy, we craft seamless, premium travel experiences across Italy by blending local authenticity with operational excellence. With over 17 years of expertise rooted in our original brand, Florencetown, we've grown into a national Tour Operator offering self-produced experiences, custom FIT & Group services, shore excursions, and curated itineraries from the Alps to the islands — all designed to captivate and connect. What makes us different? We don’t just showcase Italy — we invite travelers to engage with it. From hands-on cooking classes and expert-led cultural tours to multiday itineraries and pre/post cruise extensions, every product is infused with a passion for authenticity and powered by local expertise. Our value to advisors includes: No minimum spend – book one service or a complete journey Fast, flexible quoting with net/gross pricing options 100% in-house production of experiences ensures quality and guaranteed departures 24/7 guest support and multilingual guides Whether you're serving FIT clients, multigenerational families, affinity groups or special interest travelers, we offer the tools and trust you need to design remarkable Italian journeys — easily.
Insider Tip
Unlock the soul of Italy through its flavors. Invite your clients to roll up their sleeves in our renowned cooking schools — from Florence to Palermo — where they’ll learn authentic Italian recipes.Virtuoso Preferred Supplier Since 01 Apr 2014
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Sustainability
Our Commitment
“We have moved beyond the notion that sustainable tourism is solely about eco-friendly and organic practices. Our primary focus is on preserving the authentic essence of each destination—the people, their traditions, and their unique cultures.”— Luca Perfetto, CEO
At Florencetown - Towns of Italy, we understand that sustainability encompasses more than just environmental considerations; it also embraces the communities that inhabit these environments. We are dedicated to supporting local artisans, preserving cultural traditions, and safeguarding our heritage. By fostering local income and creating new opportunities, we aim to offer exceptional hospitality services that are both professionally managed and deeply rooted in the local community.
Florencetown - Towns of Italy is a proud partner of Virtuoso’s Sustainability Community.