Florencetown - Towns Of Italy

Tour Operator & Producer since 2006

Florencetown - Towns Of Italy

The Experience Factory Our profound knowledge of Italian culture and territory inspires us to create authentic, local experiences with truly varied focuses. Efficient and professional organization within our locations throughout the country, with highly trained on-site staff, allows us to provide these experiences while maintaining the highest quality standards in the industry, thanks in part to constant monitoring of all stages of the process. Our cooking schools, our transportation, and preferential relationships with museums and places of art and culture create the perfect ingredients for our experiences. Our approach is innovative and unique—we interpret our culture and make it available and fun, involving the tourists in the visit. We have fine-tuned this over the 17 years of experience gained in FLORENCETOWN, a model we decided to extend to all of Italy by creating TOWNS OF ITALY. This is why we are today recognized as a true leader in experiential tourism.

Insider Tip

Looking for one-off experiences? Towns of Italy is here for you. Looking for full itineraries? Arno Travel, our sister company, can help you.

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Reviews and Recommendations for Florencetown - Towns Of Italy


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Excellent tours

By: AnastasiaB

Reviewed on: 25 Oct 2018

We were unsure if we wanted to do guided tours, and are so glad we did! In particular, our tour of the Uffizi was excellent - the tour guide was so knowledgeable and really made the experience special. Only thing I would not recommend is booking two tours in one day - can be a lot!
Travel Advisor:  Louisa Gehring

FlorenceTown did an excellent job!

By: BobandLacey

Reviewed on: 23 Jul 2016

Our travel agent used Florencetown to arrange a city tour, museum tours, and a day trip to Vinci. In every case the personnel were quite professional, spoke very good English, and the guides were quite knowledgeable of both art and history. Kudos especially to Mario, who arranged the individual excursions, who was always available even after normal business hours, and who even brought us a sack of fresh cherries which he had picked the day before. Florence town had several other excursions and experiences which I might try on our next trip to Florence, and I'm sure that they could arrange customized experiences if we asked.
Travel Advisor:  Claudia Fernandez-Davila

Tour of Doge’s Palace and St. Mark’s

By: Trailrider

Reviewed on: 22 Oct 2018

Our tour guide, Susan, was actually British, but she has lived in Venice for 25 years. We did the Secret Itineraries tour of the palace where we went into some of the prison cells and learned about some of the famous prisoners like Jacomo Casanova. Susan was very entertaining and made the stories come to life. We especially liked that each person on the tour, there were about 12 of us, had their own headset to wear. It really helped us to be able to hear what Susan was saying as we walked up and down staircases, etc. in the Palace. Great tour!
Travel Advisor:  Sara Krutsinger

Your operator

By: Travelbug

Reviewed on: 15 May 2019

Really weren’t required to do anything for us.
Travel Advisor:  Timothy Krenzien

Wonderful intro tour to Venice

By: Catherine

Reviewed on: 15 Jul 2022

We really enjoyed our walking tour of Venice. It was great to hear so much of the history of St. Mark's Square and the city itself. The only thing we may mention is it is called a "food and walking tour" and there wasn't really much food invovled... just a snack at the end before the gondola. No issues, just not what we expected, and perhaps the description could be updated. We had a great time!
Travel Advisor:  Andrea Schubiner

Cooking class

By: vcarp

Reviewed on: 01 Aug 2018

We had a great cooking class and a beautiful gondola ride on the Arno.
Travel Advisor:  Susan Ward Forbes


By: Campbells

Reviewed on: 23 Oct 2017

Florencetown was very creative and accommodating to meet our requests. Their guides, and tours were extremely enjoyable. They were a great help in making our time in Tuscany memorable, enjoyable. Everything they set up for us was fantastic.

Two excursions

By: Payricia

Reviewed on: 30 Sep 2019

Very well organized and lots of fun. Visiting wine and olive farms. Pleasant way to see the countryside.....informative as well Delicious! Cooking class was terrific starting with market tour and then cooking in their studio! Gratifying to cook and eat what we made. Again, very enjoyable.
Travel Advisor:  Katie Schmit

Very reliable

By: Mare

Reviewed on: 17 Jun 2019

The driver for Florencetown was punctual and pleasant. He made a long ride very comfortable.
Travel Advisor:  Susan Morley

Great Service

By: Mel

Reviewed on: 08 Oct 2015

We the guides and drivers were on-time , extremely courteous and knowledgeable.
Travel Advisor:  Susan Ward Forbes

Florence guide

By: Traveler

Reviewed on: 30 Nov 2019

We had a lovely women who helped us navigate on lousy days and went out of her way with us. She really know the city and would be wonderful with families or small groups.
Travel Advisor:  Andrea Schubiner

Florencetown tours 2019

By: Miriam

Reviewed on: 28 Jul 2019

I don’t remember which of our tours were through Florencetown (perhaps they all were?) but all of our tours were great with knowledgeable, professional, and accommodating tour guides.
Travel Advisor:  Louisa Gehring

Wonderful trip to Cinque Terre

By: Marianne

Reviewed on: 11 Apr 2018

Marco was an awesome guide, full of knowledge. He went above and beyond to be sure we had a great experience.
Travel Advisor:  Becky Sullivan

Tours on Tours

By: Ralph Johnson

Reviewed on: 18 Oct 2022

Fantastic time touring the beautiful country of Italy through some of the most amazing churches, museums, and piazzas! Florence truly is a beautiful place. All tour guides were spectacular and very knowledgeable making our experience far greater. Shannon Kircher, our luxury travel agent from Compass & Vine, set us up with what tours to take and when to help us avoid the crowds and still allow us to enjoy the rest of the day. We made memories for a lifetime!
Travel Advisor:  Shannon Kircher

Florence was wonderful

By: Sarah

Reviewed on: 25 Jun 2018

We loved Florence!
Travel Advisor:  Merrill Laguarta

Chianti wine tour

By: Chianti wine tour

Reviewed on: 06 Apr 2017

Very good. The guide, Mattel, spoke English very well and was knowledgeable
Travel Advisor:  Patty Perry

Bike Tour of Chianti WIne and Olive Oil

By: Eric

Reviewed on: 15 Aug 2019

What a great was to start a trip to Florence. Jonny gave us so much historical insight on the region, and Alessio, as our support driver, were so much fun.
Travel Advisor:  Lisa Cohen-Dumani

Matteo was AMAZING

By: Theresa

Reviewed on: 19 Apr 2022

During quarantine, we joined a virtual wine tasting club with a local somm and really enjoyed his down-to-earth approach to teaching people about wine. So, when we booked a few days in Florence, we knew we needed a Tuscan wine tour. Enter Matteo, our somm tour guide for our Supertuscan wine tour. He was absolutely amazing - he took the same down to earth approach to teaching people about wine and while our small group had varying interests in wine and knowledge about wine, he made sure we all could enjoy the tours. He was extremely knowledgeable about not only wine tasting but wine production and viniculture. I would absolutely go tasting with him when we're in the area again!
Travel Advisor:  Shannon Kircher

Friendly knowledgeable English speaking guides!

By: Nancy H

Reviewed on: 27 May 2019

We had two pre-reserved tours in Florence, Italy. The first was the city bike tour. It was a blast! Our guide, Martina, was fun, energetic, and taught us a lot! The bicycles were in very good condition and had a basket to carry a few items-a bottle of water that was included. (They use radios that come in great thru the ear buds.) We made several stops and towards the end-a complimentary dish of delicious Gelato! Some of the roads are cobblestone and the streets are quite busy with cars and pedestrians, but we really enjoyed it! I probably wouldn’t recommend this for kids under 16. The other pre-reserved tour was a full day trip to Cinque Terre. It was a two hour ride from Florence. Our guide and driver for the day in the clean, spacious van was Alessandro. He was a wonderful, easy going and informative guide. I can’t recommend this tour enough! What a wonderful day trip which included stops in Manarola, Riomaggiore, and a delicious lunch on the piazza in Vernazza. Incredible!


By: Susan A.

Reviewed on: 05 Jan 2020

Our guide for Florence was quite knowledgeable and accommodating. She provided a lovely walking tour of the city Christmas afternoon. She helped filled our afternoon with relevant sites and interesting historical context. We very much enjoyed our experience.
Travel Advisor:  Louisa Gehring

Outstanding service

By: Dave23

Reviewed on: 05 Aug 2016

When using a tour service, the experience always boils down to the individual tour guide. We were lucky enough to have Vanessa as our Florence tour guide for 2 days. She was energetic and passionate about her hometown. We were a group of 11 (including 4 teenagers) and she kept all of us engaged for the entire time she was with us! Because we were on a private tour, we were able to have Vanessa show us sights not on the normal tour circuit...best gelato in Florence, local markets and local food tasting, best places to but leather, etc. Of course, we also visited the must sees (Accademia, Uffizi, Duomo, etc) and loved all that we learned. Thank you Venessa for showing us your city!!
Travel Advisor:  Jane Braun

Loved the Luxury of Private

By: TootLaFrut

Reviewed on: 14 Nov 2019

Flawless service the whole way through. Vehicles, drivers, and guides were all top notch! Special recognition to guide, Julia, in Florence.
Travel Advisor:  Ann Harrison

Want a superb vacation in Italy? Hire Diana!

By: turkish rabbi

Reviewed on: 30 Jun 2018

Diana is eminently competent (which is why she still is around), a joy to work with (cannot call it work but you know what I mean) and overwhelming in her services to this client. On top of which, she is ALWAYS ready to fix the little hiccups that are bound to happen (Always means "even the middle of the night") And she is nice - smile, kindness, interest... Best of all, she listens to what the traveler desires and does her best to meet (and exceed) all of his/her wishes.

Italy tour operator florence

By: pk

Reviewed on: 20 Sep 2017

She was so cute and knowledgeable of the city. You could tell she really loves her job. She was very personable also. She spoke many languages and English without a accent. At the end we wanted to bring her home with us. She has never been to America.
Travel Advisor:  Heather Loss

Bus Tours from Florence


Reviewed on: 05 Nov 2017

We enjoyed both the Chianti and Tuscany tours -- very informative, beautiful scenery, terrific food and wines.
Travel Advisor:  Linda Terrill


By: RC

Reviewed on: 15 Mar 2018

We really had a great trip. Accomodations were extremely nice and comfortable. The tour guides we worked with were friendly and very committed to ensuring we were satisfied with our experience. We learned a lot and our trip was more enjoyable than had we planned ourselves.
Travel Advisor:  Nora Winsberg

Great transportation service

By: Libby

Reviewed on: 21 Sep 2022

The transportation of our group was carefully and professionally handled during the stay in Tuscany. A knowledgeable, pleasant driver was just what my small group enjoyed. Many thanks!
Travel Advisor:  Laney Sachs

Cinque Terre Excursion

By: Pam

Reviewed on: 26 Jun 2019

Our trip and tour guide to Cinque Terre were wonderful. It was a great day trip and we loved every minute of our time there!
Travel Advisor:  Kimberly Georgi


By: Gonzalo & Brenda

Reviewed on: 04 Jun 2019

Knowledgeable. Great personality. Very accommodating & pleasing.

Florencetown Tours Review

By: NRuvalcaba

Reviewed on: 29 Jul 2019

Great! Organized and efficient. The guides made it so much fun and interesting. Would definitely use Florencetown again. Thank you for such an amazing time.
Travel Advisor:  Jane Rosenkrantz

Wonderful Tour Guide

By: Kat

Reviewed on: 27 Oct 2018

She was a wealth of information. So easy to talk with. Her English was excellent. She made the tour such an enjoyable and interesting experience!

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    Our Commitment

    "We’ve passed the phase where sustainable tourism only means eco-friendly and organic. Today our most important concern is protecting the local essence of destinations, the people, the traditions". Luca Perfetto – CEO

    We believe that "environment" involves not only the ecological side but also those who are part of said environment: hence our commitment to supporting local artisans, preserving traditions, and safeguarding our heritage, fostering local income by creating new opportunities within the local territory and to offer qualified, professionally managed hospitality services.

    Florencetown - Towns of Italy Is Proud Partner of Virtuoso’s Sustainability Community.