Florencetown, Authentic Hospitality in Tuscany.


Long-standing expertise and creativity, deep knowledge of our destinations and, above all, 100% reliability. That's what Florencetown is all about. Specialized in creating and managing regularly scheduled small-group tours, hands-on activities and visits and designing special experiences and events, Florencetown offers a genuine insider's view of Italy and unfailingly delivers seamless logistics, five-star service, meticulous undivided attention to each and every guest and trustworthiness, at all times.

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Reviews and Recommendations for Florencetown


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Great Service

By: Mel

Reviewed on: 08 Oct 2015

We the guides and drivers were on-time , extremely courteous and knowledgeable.
Travel Advisor:  Susan Ward Forbes

FlorenceTown did an excellent job!

By: BobandLacey

Reviewed on: 23 Jul 2016

Our travel agent used Florencetown to arrange a city tour, museum tours, and a day trip to Vinci. In every case the personnel were quite professional, spoke very good English, and the guides were quite knowledgeable of both art and history. Kudos especially to Mario, who arranged the individual excursions, who was always available even after normal business hours, and who even brought us a sack of fresh cherries which he had picked the day before. Florence town had several other excursions and experiences which I might try on our next trip to Florence, and I'm sure that they could arrange customized experiences if we asked.
Travel Advisor:  Claudia Fernandez-Davila

Outstanding service

By: Dave23

Reviewed on: 05 Aug 2016

When using a tour service, the experience always boils down to the individual tour guide. We were lucky enough to have Vanessa as our Florence tour guide for 2 days. She was energetic and passionate about her hometown. We were a group of 11 (including 4 teenagers) and she kept all of us engaged for the entire time she was with us! Because we were on a private tour, we were able to have Vanessa show us sights not on the normal tour circuit...best gelato in Florence, local markets and local food tasting, best places to but leather, etc. Of course, we also visited the must sees (Accademia, Uffizi, Duomo, etc) and loved all that we learned. Thank you Venessa for showing us your city!!
Travel Advisor:  Jane Braun

Chianti wine tour

By: Chianti wine tour

Reviewed on: 06 Apr 2017

Very good. The guide, Mattel, spoke English very well and was knowledgeable
Travel Advisor:  Patty Perry

Italy tour operator florence

By: pk

Reviewed on: 20 Sep 2017

She was so cute and knowledgeable of the city. You could tell she really loves her job. She was very personable also. She spoke many languages and English without a accent. At the end we wanted to bring her home with us. She has never been to America.
Travel Advisor:  Heather Loss


By: Campbells

Reviewed on: 23 Oct 2017

Florencetown was very creative and accommodating to meet our requests. Their guides, and tours were extremely enjoyable. They were a great help in making our time in Tuscany memorable, enjoyable. Everything they set up for us was fantastic.

Bus Tours from Florence


Reviewed on: 05 Nov 2017

We enjoyed both the Chianti and Tuscany tours -- very informative, beautiful scenery, terrific food and wines.
Travel Advisor:  Linda Terrill


By: RC

Reviewed on: 15 Mar 2018

We really had a great trip. Accomodations were extremely nice and comfortable. The tour guides we worked with were friendly and very committed to ensuring we were satisfied with our experience. We learned a lot and our trip was more enjoyable than had we planned ourselves.
Travel Advisor:  Nora Winsberg

Wonderful trip to Cinque Terre

By: Marianne

Reviewed on: 11 Apr 2018

Marco was an awesome guide, full of knowledge. He went above and beyond to be sure we had a great experience.
Travel Advisor:  Becky Sullivan

Cooking class

By: vcarp

Reviewed on: 01 Aug 2018

We had a great cooking class and a beautiful gondola ride on the Arno.
Travel Advisor:  Susan Ward Forbes

Florence was wonderful

By: Sarah

Reviewed on: 25 Jun 2018

We loved Florence!
Travel Advisor:  Merrill Laguarta

Want a superb vacation in Italy? Hire Diana!

By: turkish rabbi

Reviewed on: 30 Jun 2018

Diana is eminently competent (which is why she still is around), a joy to work with (cannot call it work but you know what I mean) and overwhelming in her services to this client. On top of which, she is ALWAYS ready to fix the little hiccups that are bound to happen (Always means "even the middle of the night") And she is nice - smile, kindness, interest... Best of all, she listens to what the traveler desires and does her best to meet (and exceed) all of his/her wishes.

Wonderful Tour Guide

By: Kat

Reviewed on: 27 Oct 2018

She was a wealth of information. So easy to talk with. Her English was excellent. She made the tour such an enjoyable and interesting experience!

Tour of Doge’s Palace and St. Mark’s

By: Trailrider

Reviewed on: 22 Oct 2018

Our tour guide, Susan, was actually British, but she has lived in Venice for 25 years. We did the Secret Itineraries tour of the palace where we went into some of the prison cells and learned about some of the famous prisoners like Jacomo Casanova. Susan was very entertaining and made the stories come to life. We especially liked that each person on the tour, there were about 12 of us, had their own headset to wear. It really helped us to be able to hear what Susan was saying as we walked up and down staircases, etc. in the Palace. Great tour!
Travel Advisor:  Sara Krutsinger

Excellent tours

By: AnastasiaB

Reviewed on: 25 Oct 2018

We were unsure if we wanted to do guided tours, and are so glad we did! In particular, our tour of the Uffizi was excellent - the tour guide was so knowledgeable and really made the experience special. Only thing I would not recommend is booking two tours in one day - can be a lot!
Travel Advisor:  Louisa Gehring

Your operator

By: Travelbug

Reviewed on: 15 May 2019

Really weren’t required to do anything for us.
Travel Advisor:  Timothy Krenzien

Friendly knowledgeable English speaking guides!

By: Nancy H

Reviewed on: 27 May 2019

We had two pre-reserved tours in Florence, Italy. The first was the city bike tour. It was a blast! Our guide, Martina, was fun, energetic, and taught us a lot! The bicycles were in very good condition and had a basket to carry a few items-a bottle of water that was included. (They use radios that come in great thru the ear buds.) We made several stops and towards the end-a complimentary dish of delicious Gelato! Some of the roads are cobblestone and the streets are quite busy with cars and pedestrians, but we really enjoyed it! I probably wouldn’t recommend this for kids under 16. The other pre-reserved tour was a full day trip to Cinque Terre. It was a two hour ride from Florence. Our guide and driver for the day in the clean, spacious van was Alessandro. He was a wonderful, easy going and informative guide. I can’t recommend this tour enough! What a wonderful day trip which included stops in Manarola, Riomaggiore, and a delicious lunch on the piazza in Vernazza. Incredible!


By: Gonzalo & Brenda

Reviewed on: 04 Jun 2019

Knowledgeable. Great personality. Very accommodating & pleasing.

Very reliable

By: Mare

Reviewed on: 17 Jun 2019

The driver for Florencetown was punctual and pleasant. He made a long ride very comfortable.
Travel Advisor:  Susan Morley

Cinque Terre Excursion

By: Pam

Reviewed on: 26 Jun 2019

Our trip and tour guide to Cinque Terre were wonderful. It was a great day trip and we loved every minute of our time there!
Travel Advisor:  Kimberly Georgi

Florencetown tours 2019

By: Miriam

Reviewed on: 28 Jul 2019

I don’t remember which of our tours were through Florencetown (perhaps they all were?) but all of our tours were great with knowledgeable, professional, and accommodating tour guides.
Travel Advisor:  Louisa Gehring

Florencetown Tours Review

By: NRuvalcaba

Reviewed on: 29 Jul 2019

Great! Organized and efficient. The guides made it so much fun and interesting. Would definitely use Florencetown again. Thank you for such an amazing time.
Travel Advisor:  Jane Rosenkrantz

Bike Tour of Chianti WIne and Olive Oil

By: Eric

Reviewed on: 15 Aug 2019

What a great was to start a trip to Florence. Jonny gave us so much historical insight on the region, and Alessio, as our support driver, were so much fun.
Travel Advisor:  Lisa Cohen-Dumani

Two excursions

By: Payricia

Reviewed on: 30 Sep 2019

Very well organized and lots of fun. Visiting wine and olive farms. Pleasant way to see the countryside.....informative as well Delicious! Cooking class was terrific starting with market tour and then cooking in their studio! Gratifying to cook and eat what we made. Again, very enjoyable.
Travel Advisor:  Katie Schmit

Loved the Luxury of Private

By: TootLaFrut

Reviewed on: 14 Nov 2019

Flawless service the whole way through. Vehicles, drivers, and guides were all top notch! Special recognition to guide, Julia, in Florence.
Travel Advisor:  Ann Harrison

Florence guide

By: Traveler

Reviewed on: 30 Nov 2019

We had a lovely women who helped us navigate on lousy days and went out of her way with us. She really know the city and would be wonderful with families or small groups.
Travel Advisor:  Andrea Schubiner


By: Susan A.

Reviewed on: 05 Jan 2020

Our guide for Florence was quite knowledgeable and accommodating. She provided a lovely walking tour of the city Christmas afternoon. She helped filled our afternoon with relevant sites and interesting historical context. We very much enjoyed our experience.
Travel Advisor:  Louisa Gehring

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