Florencetown
Florencetown, Authentic Hospitality in Italy

Long-standing expertise and creativity, deep knowledge of our destinations and, above all, 100% reliability. That's what Florencetown is all about. Specialized in creating and managing regularly scheduled private and small-group tours all around Italy, Florencetown offers a genuine insider's view of Italy and unfailingly delivers seamless logistics, five-star service, meticulous undivided attention to each and every guest and trustworthiness, at all times. In 2018 we took-over Arno Travel, the first Virtuoso On-Site in Italy since 1980, which became our Luxury Travel Division to create also fully customized unique itineraries in Italy.
Insider Tip
We produce and manage all of our tours and activities in-house, firsthand. This allows us to have full control on the quality, safety and overall logistics of each single experience throughout Italy.Virtuoso Preferred Supplier Since 01 Apr 2014
Reviews and Recommendations for Florencetown
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Recommended
Great Service
By: Mel
Reviewed on: 08 Oct 2015
We the guides and drivers were on-time , extremely courteous and knowledgeable.
Travel Advisor:
Susan Ward Forbes
Recommended
FlorenceTown did an excellent job!
By: BobandLacey
Reviewed on: 23 Jul 2016
Our travel agent used Florencetown to arrange a city tour, museum tours, and a day trip to Vinci. In every case the personnel were quite professional, spoke very good English, and the guides were quite knowledgeable of both art and history. Kudos especially to Mario, who arranged the individual excursions, who was always available even after normal business hours, and who even brought us a sack of fresh cherries which he had picked the day before. Florence town had several other excursions and experiences which I might try on our next trip to Florence, and I'm sure that they could arrange customized experiences if we asked.
Travel Advisor:
Claudia Fernandez-Davila
Recommended
Outstanding service
By: Dave23
Reviewed on: 05 Aug 2016
When using a tour service, the experience always boils down to the individual tour guide. We were lucky enough to have Vanessa as our Florence tour guide for 2 days. She was energetic and passionate about her hometown. We were a group of 11 (including 4 teenagers) and she kept all of us engaged for the entire time she was with us! Because we were on a private tour, we were able to have Vanessa show us sights not on the normal tour circuit...best gelato in Florence, local markets and local food tasting, best places to but leather, etc. Of course, we also visited the must sees (Accademia, Uffizi, Duomo, etc) and loved all that we learned. Thank you Venessa for showing us your city!!
Travel Advisor:
Jane Braun
Recommended
Chianti wine tour
By: Chianti wine tour
Reviewed on: 06 Apr 2017
Very good. The guide, Mattel, spoke English very well and was knowledgeable
Travel Advisor:
Patty Perry
Recommended
Italy tour operator florence
By: pk
Reviewed on: 20 Sep 2017
She was so cute and knowledgeable of the city. You could tell she really loves her job. She was very personable also. She spoke many languages and English without a accent. At the end we wanted to bring her home with us. She has never been to America.
Travel Advisor:
Heather Loss
Recommended
Florencetown
By: Campbells
Reviewed on: 23 Oct 2017
Florencetown was very creative and accommodating to meet our requests. Their guides, and tours were extremely enjoyable. They were a great help in making our time in Tuscany memorable, enjoyable. Everything they set up for us was fantastic.
Recommended
Bus Tours from Florence
By: JKS
Reviewed on: 05 Nov 2017
We enjoyed both the Chianti and Tuscany tours -- very informative, beautiful scenery, terrific food and wines.
Travel Advisor:
Linda Terrill
Recommended
Florence
By: RC
Reviewed on: 15 Mar 2018
We really had a great trip. Accomodations were extremely nice and comfortable. The tour guides we worked with were friendly and very committed to ensuring we were satisfied with our experience. We learned a lot and our trip was more enjoyable than had we planned ourselves.
Travel Advisor:
Nora Winsberg
Recommended
Wonderful trip to Cinque Terre
By: Marianne
Reviewed on: 11 Apr 2018
Marco was an awesome guide, full of knowledge. He went above and beyond to be sure we had a great experience.
Travel Advisor:
Becky Sullivan
Recommended
Cooking class
By: vcarp
Reviewed on: 01 Aug 2018
We had a great cooking class and a beautiful gondola ride on the Arno.
Travel Advisor:
Susan Ward Forbes
Recommended
Florence was wonderful
By: Sarah
Reviewed on: 25 Jun 2018
We loved Florence!
Travel Advisor:
Merrill Laguarta
Recommended
Want a superb vacation in Italy? Hire Diana!
By: turkish rabbi
Reviewed on: 30 Jun 2018
Diana is eminently competent (which is why she still is around), a joy to work with (cannot call it work but you know what I mean) and overwhelming in her services to this client.
On top of which, she is ALWAYS ready to fix the little hiccups that are bound to happen (Always means "even the middle of the night")
And she is nice - smile, kindness, interest...
Best of all, she listens to what the traveler desires and does her best to meet (and exceed) all of his/her wishes.
Recommended
Wonderful Tour Guide
By: Kat
Reviewed on: 27 Oct 2018
She was a wealth of information. So easy to talk with. Her English was excellent. She made the tour such an enjoyable and interesting experience!
Recommended
Tour of Doge’s Palace and St. Mark’s
By: Trailrider
Reviewed on: 22 Oct 2018
Our tour guide, Susan, was actually British, but she has lived in Venice for 25 years. We did the Secret Itineraries tour of the palace where we went into some of the prison cells and learned about some of the famous prisoners like Jacomo Casanova. Susan was very entertaining and made the stories come to life. We especially liked that each person on the tour, there were about 12 of us, had their own headset to wear. It really helped us to be able to hear what Susan was saying as we walked up and down staircases, etc. in the Palace. Great tour!
Travel Advisor:
Sara Krutsinger
Recommended
Excellent tours
By: AnastasiaB
Reviewed on: 25 Oct 2018
We were unsure if we wanted to do guided tours, and are so glad we did! In particular, our tour of the Uffizi was excellent - the tour guide was so knowledgeable and really made the experience special. Only thing I would not recommend is booking two tours in one day - can be a lot!
Travel Advisor:
Louisa Gehring
Recommended
Your operator
By: Travelbug
Reviewed on: 15 May 2019
Really weren’t required to do anything for us.
Travel Advisor:
Timothy Krenzien
Recommended
Friendly knowledgeable English speaking guides!
By: Nancy H
Reviewed on: 27 May 2019
We had two pre-reserved tours in Florence, Italy. The first was the city bike tour. It was a blast! Our guide, Martina, was fun, energetic, and taught us a lot! The bicycles were in very good condition and had a basket to carry a few items-a bottle of water that was included. (They use radios that come in great thru the ear buds.) We made several stops and towards the end-a complimentary dish of delicious Gelato! Some of the roads are cobblestone and the streets are quite busy with cars and pedestrians, but we really enjoyed it! I probably wouldn’t recommend this for kids under 16.
The other pre-reserved tour was a full day trip to Cinque Terre. It was a two hour ride from Florence. Our guide and driver for the day in the clean, spacious van was Alessandro. He was a wonderful, easy going and informative guide.
I can’t recommend this tour enough! What a wonderful day trip which included stops in Manarola, Riomaggiore, and a delicious lunch on the piazza in Vernazza. Incredible!
Recommended
Excellent.
By: Gonzalo & Brenda
Reviewed on: 04 Jun 2019
Knowledgeable. Great personality. Very accommodating & pleasing.
Recommended
Very reliable
By: Mare
Reviewed on: 17 Jun 2019
The driver for Florencetown was punctual and pleasant. He made a long ride very comfortable.
Travel Advisor:
Susan Morley
Recommended
Cinque Terre Excursion
By: Pam
Reviewed on: 26 Jun 2019
Our trip and tour guide to Cinque Terre were wonderful. It was a great day trip and we loved every minute of our time there!
Travel Advisor:
Kimberly Georgi
Recommended
Florencetown tours 2019
By: Miriam
Reviewed on: 28 Jul 2019
I don’t remember which of our tours were through Florencetown (perhaps they all were?) but all of our tours were great with knowledgeable, professional, and accommodating tour guides.
Travel Advisor:
Louisa Gehring
Recommended
Florencetown Tours Review
By: NRuvalcaba
Reviewed on: 29 Jul 2019
Great! Organized and efficient.
The guides made it so much fun and interesting. Would definitely use Florencetown again.
Thank you for such an amazing time.
Travel Advisor:
Jane Rosenkrantz
Recommended
Bike Tour of Chianti WIne and Olive Oil
By: Eric
Reviewed on: 15 Aug 2019
What a great was to start a trip to Florence. Jonny gave us so much historical insight on the region, and Alessio, as our support driver, were so much fun.
Travel Advisor:
Lisa Cohen-Dumani
Recommended
Two excursions
By: Payricia
Reviewed on: 30 Sep 2019
Very well organized and lots of fun. Visiting wine and olive farms. Pleasant way to see the countryside.....informative as well
Delicious! Cooking class was terrific starting with market tour and then cooking in their studio! Gratifying to cook and eat what we made. Again, very enjoyable.
Travel Advisor:
Katie Schmit
Recommended
Loved the Luxury of Private
By: TootLaFrut
Reviewed on: 14 Nov 2019
Flawless service the whole way through. Vehicles, drivers, and guides were all top notch!
Special recognition to guide, Julia, in Florence.
Travel Advisor:
Ann Harrison
Recommended
Florence guide
By: Traveler
Reviewed on: 30 Nov 2019
We had a lovely women who helped us navigate on lousy days and went out of her way with us. She really know the city and would be wonderful with families or small groups.
Travel Advisor:
Andrea Schubiner
Recommended
Florencetown
By: Susan A.
Reviewed on: 05 Jan 2020
Our guide for Florence was quite knowledgeable and accommodating. She provided a lovely walking tour of the city Christmas afternoon. She helped filled our afternoon with relevant sites and interesting historical context. We very much enjoyed our experience.
Travel Advisor:
Louisa Gehring
Recommended
Matteo was AMAZING
By: Theresa
Reviewed on: 19 Apr 2022
During quarantine, we joined a virtual wine tasting club with a local somm and really enjoyed his down-to-earth approach to teaching people about wine. So, when we booked a few days in Florence, we knew we needed a Tuscan wine tour. Enter Matteo, our somm tour guide for our Supertuscan wine tour. He was absolutely amazing - he took the same down to earth approach to teaching people about wine and while our small group had varying interests in wine and knowledge about wine, he made sure we all could enjoy the tours. He was extremely knowledgeable about not only wine tasting but wine production and viniculture. I would absolutely go tasting with him when we're in the area again!
Travel Advisor:
Shannon Kircher