Dubai Economy and Tourism

A must-visit cosmopolitan city with record-breaking attractions & diverse experiences that cater to every type of traveler

Dubai Economy and Tourism

Dubai Economy & Tourism (DET) is the principal authority for tourism in Dubai. We manage branding, promotions, and marketing initiatives across the continent. Our regional team located across the US and Canada facilitates partnerships with North American travel trade and supports Dubai’s vision to become the world’s best city to live and work in. Goals: To educate and inspire. To provide resources and tools to help take advantage of the ever growing destination. To enhance and diversify product offerings. With you, our active stakeholders and visionary leadership we will continue to grow and witness Dubai grow to be top 3 destinations in the world. Our success is built on strong relationships and innovative partnerships. Together, we can offer exceptional experiences that keep visitors coming back. We are committed to supporting you with resources and insights needed to make Dubai the top choice for your clients.

Insider Tip

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Virtuoso Preferred Supplier Since 21 May 2013

Sustainability

Our Commitment

Dubai's groundbreaking drive for sustainable development

As the world pivots towards embracing a greener future, Dubai’s tourism and hospitality sectors are supporting the city’s sustainability strategies, meeting international benchmarks and setting an exciting agenda for long-term economic development. Key to the industry’s strategy in this respect is meeting the United Nations’ Sustainable Development Goals (SDGs) 2030.

The Dubai Economic Agenda, D33 – which aims to double the size of Dubai’s economy while helping to establish it as one of the world’s most sustainable cities – is underpinned by 100 transformative projects that will reshape the way people live, work and invest in the emirate. The headline statistics are staggering and include economic targets of AED32 trillion over the next 10 years, doubling the city’s foreign trade to reach AED25.6 trillion and adding 400 cities as key trading partners over the next decade.

Launched in January 2023 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the D33 agenda positions tourism and Dubai’s fast-growing reputation as one of the world’s most liveable cities as core priorities. A stated goal of the agenda is to further consolidate Dubai’s position as a leading city for business and leisure by providing a globally competitive environment for economic sustainability and driving down the cost of doing business across a number of sectors.