So much more than shopping

Home to the world’s best designers, at the world’s best prices, fashion devotees are justifiably drawn to the charms of the luxury shopping experience at The Bicester Collection.

Eleven distinctive, open-air destinations across Europe and China, The Bicester Collection plays host to more than 1,300 beautifully designed boutiques. Here, you’ll discover an unrivalled mix of world-famous fashion, beauty and lifestyle brands alongside an ever-changing calendar of exciting pop-ups.

From the British stalwart Mulberry to the effortless French flair of Isabel Marant and Zadig & Voltaire. Titans of fashion, Vivienne Westwood and Armani, to cutting-edge streetwear from Off-White™. The blend of boutiques has been expertly curated to spotlight the very best of international powerhouses and under-the-radar labels exclusive to each region.

So, whether you’re dreaming of an accessories update courtesy of Manolo Blahnik or high-fashion embellishment from Balmain, the style possibilities are endless, whichever Village you visit this summer.

Plus, with contemporary and comfortable Personal Shopping Suites, where you can enjoy a discreet, bespoke appointment with the Villages’ professional stylists, it’s never been more enjoyable to shop the best of the boutiques. Searching for a showstopping party dress or simply wanting to make light work of a gift list? These experts know the boutiques inside and out and are always ready to curate a personalised edit of exceptional pieces.

If you don't come, you'll never know…

Virtuoso guests receive the following exclusive benefits when visiting any of the 9 Villages in Europe*:

• A dedicated concierge service: Welcome reception upon arrival, personalized assistance in the Village or in the boutiques, Hands-free Shopping service, book a transfer (subject to additional fee) or a restaurant, and mileage redemption from all our Frequent Flyer Programmes.
• Access to The Apartment/VIP Lounge: These newly-designed and by-invitation-only spaces offer a selection of exclusive, personalized and five-star luxury services. Virtuoso guests will enjoy complimentary access, including a Concierge welcome reception and the services listed above, complimentary refreshments throughout the day, private fitting room and high-speed WiFi connection.
• Exclusive welcome gift or experience: Exclusively designed and tailor-made for every Virtuoso request, guests can enjoy special benefits such as complimentary personalization of their purchases or styling workshops.
• Complimentary round-trip hotel chauffeur services: Connect with your Virtuoso travel advisor for arrangements.

*Offers are subject to availability and must be booked 48 hours in advance of arrival.

Discover an unforgettable shopping experience at The Bicester Collection, 11 unique open-air destinations across Europe and China, all an hour or less from some of the world’s most celebrated cities. The Collection is defined by an unrivalled blend of world-famous brands, curated in more than 1,300 beautifully presented boutiques, with remarkable year-round savings on the recommended retail price. Explore bespoke five-star guest services and a host of renowned restaurants and cafés for an effortlessly luxurious shopping experience.