Virtuoso Life March 2019 Trending: Eco-Friendly Fashion

Trending: Eco-Friendly Fashion

Patagonia’s rash guard uses recycled materials. 
Patagonia’s rash guard uses recycled materials. 
The fashion industry is making sustainable waves.

The Trailblazer Dives In

Longtime environmental heavyweight Patagonia designs surf and swim gear, including wetsuits utilizing rain-forest-friendly Yulex natural rubber material and UPF 50+ rash guards made with 83 percent recycled polyester.

Fashion’s Future

Recycled thread, including cashmere, nylon, and cotton, and sustainable fibers, such as Tencel, make up all of Reformation’s sleek pieces. The company’s offset programs also have big impacts: In one quarter, they protected 1,000 acres of Amazon rain forest and contributed 27 million gallons of water to parched regions of California.  

Reformation’s August dress. 
Reformation’s August dress. 

Sea Change

Outerknown, founded by 11-time world surfing champion and environmental activist Kelly Slater, built marine health into its business model. The brand incorporates recycled materials and low-water-usage manufacturing into its processes. It’s S.E.A. T-shirts, for instance, are made using 90 percent less water than conventional tees.

Outerknown’s eco-conscious tee. 
Outerknown’s eco-conscious tee. 

Suited for Good

Discarded fishing nets make up about ten percent of the ocean’s garbage. Some of this maritime menace finds redemption in Galamaar’s chic swimsuits, made with 78 percent recycled net nylon.

Galamaar’s Simone high-waist two-piece.
Galamaar’s Simone high-waist two-piece.

Cleanup Crew

For every purchase made, United by Blue removes one pound of trash from the world’s waterways – in 2018, this added up to more than 250 tons.
United by Blue’s organic cotton Mt. Drew duffle.
United by Blue’s organic cotton Mt. Drew duffle.

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