Joe Lucero 

Novato, CA United States
Why work with an advisor? 
Travel Specialties
  • Adventure
  • Festivals & Events
  • Family Travel
  • Food & Wine
  • Ocean Cruising

  • French Polynesia
Selling Travel Since
  • English

My Background

While working in the hotel industry, I had a chance to see a lot of the world. And since becoming a cruise specialist 18 years ago, I've personally experienced a number of luxury cruise lines, including Silversea, Crystal, Seabourn, Paul Gauguin and Regent Seven Seas Cruises. I have also sailed Holland America and Norwegian Cruise line. My travels have taken me to Mexico, Canada, Japan, Singapore, India, England, Portugal, France, Ireland, Scotland, French Polynesia, Malaysia, Thailand, Hong Kong and the Maldives. It's rewarding to share my love of travel with others – while using my experience to solve problems. (Visas can be a challenge for my clients, so I help them navigate those confusing waters.) Away from the office, I'm a professional musician. (Interested in a music-themed cruise itinerary? Ask me!). I'm also father to five with three in college, so I know all the ins and outs of traveling with kids.

Places I Have Traveled

Reviews and Recommendations for Joe Lucero


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Expert, professional, and friendly service...

By: trumpet man

Reviewed on: 04 Sep 2015

Treats customers like they were special friends....having been in the travel business at one time, it is easy for me to realize the value of a individual who knows the business inside and out and will always do his best to provide the most valuable travel experience for his clients. This is what brings customers back to an agency over and over...

Top notch service

By: Kathy65

Reviewed on: 19 Nov 2015

Joe is very knowledgeable and helpful in planning cruises. He always responds quickly and gets the details right the first time. Strongly recommended Joe to anyone looking for an outstanding cruise consultant.

Amazing trip....great Advisor

By: Rita

Reviewed on: 07 Dec 2015

Joe Lucero helped us have a bucket-list trip! We just completed a 72 day cruise around Africa that Joe helped us arrange. He double checked everything, made sure we were getting what we wanted and needed, and never failed to answer our questions promptly and thoroughly. Will definitely use Joe's expertise for our next trip.

Prompt and Efficient

By: Steve

Reviewed on: 06 Dec 2015

Joe is prompt, efficient, and eager to be helpful whenever assistance is needed or questions arise.

Joe does great work in helping plan our cruises

By: JohnM72

Reviewed on: 21 Dec 2015

Joe is always helpful in planning our cruises. He makes great suggestions, and is very helpful in interacting with the cruise line to our benefit. He responds to our inquires very quickly and with accurate information. We will work with Joe as long as we are cruising. John

Great service, poor entertainment

By: Chuck48

Reviewed on: 22 Jan 2016

The Silversea cruise from Ft. Lauderdale through the western Caribbean was terrific. The service was great and the food incredible. We especially enjoyed the Virtuoso excursion in Cozumel. The tour guide was excellent, answering all questions completely and graciously.. Lunch was fantastic! The Silversea excursions which we chose were somewhat disappointing. Also, the entertainment on board the ship was lacking in variety.

Expert service

By: Mama Ruth

Reviewed on: 19 Mar 2016

Great Trip which was planned expertly and with the greatest of ease. All went exactly as planned with no problems. Highly recommend!

Perfect Trip Again and Again

By: DJS51

Reviewed on: 20 Apr 2016

As usual Joe planned the perfect trip - He ALWAYS goes above and beyond for his clients and that is the main reason my wife and I keep going back to Joe. He makes it so easy - we have been cruising with the same cruise line for about 18 years so Joe knows exactly what we expect and he always delivers beyond our expectations. I strongly recommend Joe and would never use anyone else.
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Cape Cod Guy

By: Walter

Reviewed on: 24 Apr 2016

Great Trip no surprises just like HAL should be.

Trip of lifetime.

By: Champagne Richard

Reviewed on: 16 May 2016

The trip was wonderful. food, service and staff were extremely friendly. I received a survey from the head office. Very dissatisfied with the opening survey which said that they would like my comments on Holland America Queen Victoria world cruise. It was signed by the president of the company. Will forward you a company when I complete it.

Fast and helpful

By: Refo

Reviewed on: 10 Nov 2016

Whenever I contact Joe he is quick to resolve an issue or answer a question. Joe has handled a number of our trips...he's great!

Wonderful Travel Agent!!!!

By: Who knows?

Reviewed on: 27 Nov 2016

I'd never travel with anyone else helping me. Joe is absolutely the BEST!

Wonderful Staff

By: Dominic Kruller

Reviewed on: 23 May 2016

My cabin was attractive and well designed. I was on the ship fifty days and never tired of the room and the professionalism of the room service staff. I was disappointed by the food. Menus were predictable. Less than halfway through my trip I canceled my reservations to the alternate dining venues. The cruise would be improved if there were less destinations and more days spent in the ports. When on an organized tour passengers were given a device referred to as a "Vox" that was uncomfortable to wear and often failed to work. The ship was attractive and easy to navigate. The purchased tours were only as good as the tour guides. But regardless of the negatives I would recommend Viking Ocean cruising to others. It was worth the money.

Problem Solver

By: Nancy 1

Reviewed on: 18 Jun 2016

Joe has always helped us and even dealing with the Viking trip that we had to cancel because of a medical problem. He coached us on how to apply for the insurance so that we can go on another adventure and we actually found one which I thought would probably be sold out as it was very late into the time of departure. He always seem to know what kind of Cruises we prefer and doesn't try to push others, that he knows, wouldn't be of interested and couldn't financially handle. Knowing that he is there to answer all of our questions gives me peace of mind. Joe is a valuable asset to Cruise Specialists. I always ask for "Joe"

Expert Guidance

By: neiljack

Reviewed on: 07 Jul 2016

We thoroughly enjoyed our land /cruise to Lima. Joe's expert guidance made all the difference for us in enjoying a memorable trip..but that's why we keep coming back !!

great family trip

By: vince43

Reviewed on: 25 Jul 2016

the Alaskan land and cruise trip was enjoyed by whole family. joe did an excellent job of getting three staterooms configured to our desires. there were no unpleasant surprises and all went smoothly. enjoyed the significant ship board credits that provided great flexibility for us.

Amazing Service with Patience and a Smile

By: LLL Family

Reviewed on: 17 Aug 2016

Joe is fabulous. We have been working with him for well over 15 years and he is the absolute professional. Knowledgeable. Friendly. Patient. Great follow-up and follow-thru. Thoughtful. Hard working. Very thorough. We would not work with anyone else!

Northern Europe/Iceland cruise

By: ms

Reviewed on: 16 Sep 2016

Great job. Everything arranged perfectly. Extra gifts a nice surprise

The best Travel Agent we have worked with.

By: JohnM

Reviewed on: 19 Sep 2016

Joe is always ready to assist in travel planning and running interference when issues arise. He knowledgeable of the cruise line's anomalies and works with us to receive the best service and value. He is always ready to assist even when we are half way around the world.

Best cruise planner on the planet!

By: ND German

Reviewed on: 23 Sep 2016

We used The best cruise planner on the planet for all of our cruises in the last ten years and every cruise was amazing and so well documented and organized every question e had before the cruise got answered and explained and we could just lay back and enjoyed our vacation! We could enjoyed our vacations without a worry. Our family cruise with grown -ups and children involved were fantastic thanks to the best cruise planner on the planet!!!!

Excellent Travel Agent

By: Buggs

Reviewed on: 26 Oct 2016

Joe does great work with ordinary travel plans, and this time I had an extraordinary situation thanks to Hurricane Matthew. Holland America arranged alternative flights and a hotel so I could join the ship the day after it sailed from Montreal. I'm not sure how many great folks helped with the positive outcome, but I know Joe was on my side and doing as much as he could. Thank you, Joe!

Friendly and helpful

By: Kevin and Susan

Reviewed on: 15 Jan 2017

Joe had good suggestions as we planned this trip, our second with him. He also helped change our cabin to a better location and, most importantly, worked with our cruise line to change terrible flight arrangements to very good ones. We also appreciated that when he was not in the office, he handed off his calls seamlessly to co-worker Lynn Bowe who also helped us when decisions needed to be made on short notice.

Island delight

By: Elf

Reviewed on: 22 Jan 2017

Joe was very helpful in planning our trip. He advised us on cabin choice and made sure we had everything we needed.

Great trip

By: Linda

Reviewed on: 07 Feb 2017

Joe was great to work with on our recent Caribbean cruise.

Good guy

By: Refo

Reviewed on: 28 Jan 2017

Always got back to me quickly and answered all my questions. We recommend him to all our friends.

Joe Lucero

By: butzy3

Reviewed on: 02 Feb 2017

Always a pleasure



Reviewed on: 12 Mar 2017



By: Joel

Reviewed on: 12 Mar 2017

Excellent, very helpful

Go With Joe!!!

By: Flash

Reviewed on: 28 Mar 2017

Joe took care of any question or problem we had! He would always promptly return all of our phone calls.

Not applicable

By: Jack

Reviewed on: 31 Mar 2017

When this cruise was originated, Joe Lucero was not my agent. He had nothing to do with the planning or making the reservations.

Konigsdam Caribbean

By: Patty

Reviewed on: 08 Apr 2017

Joe was very helpful with planning our cruise. He was efficient and available for questions when booking and preparing documents. My mother and I were pleased with the extras that Joe and Cruise Specialists provided us to enhance the cruise experience. Thank you!!

Super Joe

By: Buggs

Reviewed on: 05 May 2017

He's always helpful and fun to work with. Sometimes things get complicated and Joe is consistently accurate and he fixes potential problems.


By: Raf

Reviewed on: 05 May 2017

Joe is very knowledgeable and offers very good advice.

Joe Lucero

By: Mouse

Reviewed on: 06 May 2017

It was a pleasure having to work with Joe as my advisor.

Bermuda trip

By: Linda and Lew

Reviewed on: 27 May 2017

Other than Holland America dropping the price significantly within two day after we booked and no compensation the trip was excellent. Our seventh cruise with HAL and Joe at Cruise Specialists. We are three star mariners and received our Copper Medallion in a nice ceremony with the Captain. We docked right along Front Street in Hamilton and shopping and excursions were great. We pre-booked a Hawaii trip on board for next winter and look forward to some decent perks for out eighth booking with Holland America and Cruise Specialists.

Middle East

By: Irene

Reviewed on: 31 May 2017

Great. It was a wonderful trip

travel agent

By: Marka

Reviewed on: 31 May 2017

Good as can be.

Advisor Review

By: Tango

Reviewed on: 31 May 2017

He is thorough and knowledgeable... very pleasant and friendly, and willing to accommodate us. I would highly recommend him to friends. In fact, we are looking to book another cruise on Crystal Serenity.

Knowledge and expertise

By: Suconn

Reviewed on: 01 Jun 2017

We've been traveling with Oceania for years but working with Joe made this 27 day trip the best by far. Communication and follow up details were seamless. A nice new experience!


By: mmamaster

Reviewed on: 04 Jun 2017

Excellant; took care of all issues and provided a nice bonus to the cruise.

Great support and advice

By: Chuck

Reviewed on: 23 Jun 2017

I have been working with Joe Lucero for 11 years and over 25 cruises/tours. Joe has always provided excellent advice & planning integration for my many travels. He has provided many Virtuoso benefits to my travels, which were beyond what I expected. Most recently, he helped to arrange the retrieval of my lost luggage at LHR. I commend Joe for his extra efforts. I look forward to working with Joe in my future travels

Alaskan Cruise

By: Jack

Reviewed on: 28 Jun 2017

He was able to order my distilled water.

Great trip

By: Linda

Reviewed on: 09 Jul 2017

Joe helped us with a great Holland America family cruise to Alaska (thirteen people, four cabins.) Everything went really well and we all had a fantastic time.


By: Steven

Reviewed on: 15 Jul 2017

Great he followed up everything

Makes life easy!

By: Refo

Reviewed on: 22 Jul 2017

Joe takes care of the details and answers any question I have. I don't go anywhere without checking in with Joe....he's never failed me!

Joe & HAL booking

By: Jarvis

Reviewed on: 09 Aug 2017

Quite pleasant working with Joe: knowledgeable, efficient, and seems to have his client's best interests at heart.

Great Guy

By: butzy3

Reviewed on: 12 Aug 2017

As usual Joe provides exceptional service. I cannot say the same for the lady who covered for when we made this reservation. Not nearly as responsive and it really seemed as if her mind was elsewhere. Very disappointed that I had mentioned to her that we would be observing our 48th wedding anniversary on this cruise. She said she would make the cruise line aware of this. After the date had passed I questioned the front desk about it and they said that they were never made aware. They subsequently presented us with an anniversary cake at a latter date.

Very Attentive

By: Linda

Reviewed on: 16 Aug 2017

Joe is on the ball and answers all of my questions or concerns about my trips. He is very attentive and very personable. I would not book with any other trsvel agent.

Silver seas

By: Myrna

Reviewed on: 07 Sep 2017

Great! He was very helpful with all details.

A Real Cruise Specialist!

By: Sandy

Reviewed on: 08 Sep 2017

Working with Joe always a pleasure! Just finished cruise #5 and working on #6. Joe has real follow-up giving us real confidence that everything will go well - and it does!!

Great service

By: king of karaoke

Reviewed on: 06 Oct 2017

Joe gives great service, answers questions promptly, is very personable.


By: suzy

Reviewed on: 15 Sep 2017

good, he is always available


By: Ann Marie

Reviewed on: 17 Sep 2017

It is very easy to work with Joe as he is very knowledgeable about the Cruise Industry. He has some very good suggestions and makes one feel very important,.


By: Tred

Reviewed on: 27 Sep 2017

Joe was very helpful in arranging my air and advance hotel reservations.

Viking Baltic Cruise

By: Sudoku

Reviewed on: 30 Sep 2017

Very good. He took over from Kelli Surdell. The reservation was already made with stateroom selection. He was very helpful with changing air previously selected.

Efficiency of our Travel Agent.

By: Young Lady

Reviewed on: 13 Oct 2017

He is very helpful and gave us all we need. He was on the top of everything from the beginning to the end, and I will stay with him. In fact, I already booked another cruise with him. We were very happy with him.


By: Ron Hearle

Reviewed on: 26 Oct 2017

Perfect he did everything perfectly

my husbands 90th birthday bash

By: Carol

Reviewed on: 28 Oct 2017

Joe made it happen--he was great.

Great experience

By: Fish1950

Reviewed on: 07 Nov 2017

When/where can we go next? Joe did such a great job working with us on our 1st river cruise we cannot wait to get started on our next one. From my 1st call Joe was patient, professional and willing to check out our questions. Did not try to "sell" me on anything, just gave us straight answers, which proved to be very good advice. It was a little unnerving to depend on someone I had never met for setting this up, but Joe proved to us it was really best to use a "pro" and get it done right. Then for him to call 2 weeks ahead of departure and ask if we wanted a complimentary upgrade was just great news. No question, I will not lose Joe's phone number and he can expect more calls from us in the future.

truly knowledgeable

By: aureanna

Reviewed on: 12 Nov 2017

Joe is knowledgeable about the travel industry. He is forthcoming with information : explaining and makes recommendations to enhance the trip. Joe is a professional travel consultant. Enjoy planning trips and having his advice.

Danbury Traveler

By: river cruiser

Reviewed on: 23 Nov 2017

Joe is very easy to work with on travel arrangements. He is always very responsive and understanding of our needs. Always anxious to make sure we are satisfied. I definitely would recommend him to others

Great Guy

By: Buggs

Reviewed on: 25 Nov 2017

He's always efficient, kind, and helpful.

Joe is an outstanding travel agent

By: Larry

Reviewed on: 10 Jan 2018

I have used Joe's services since 2007 and have been very happy with all the many cruises that he has booked for me. I have nearly 600 days cruising with Holland America and many days with other cruise companies. All these cruises since 2007 have been booked with Joe. Joe has provided me with excellent advice on my bookings, especially when things didn't go as expected. He is a good guy to have on your side.

Great Trip

By: Happy Cruiser

Reviewed on: 20 Jan 2018

Joe was very helpful and saved us money on travel. I would recommend Joe and will use him in the future.


By: Oz

Reviewed on: 01 Mar 2018

Perfect no problems

Cruise to Cuba

By: Hugh

Reviewed on: 05 Mar 2018

We have worked with Joe for several years and would not use anyone else. We rely on his advice and on his taking care of anything that may come up with regard to a trip. We have learned time and time again, that extensive travel requires a true professional to get the most out of our travel plans. We rely on Joe!


By: FanofJoe

Reviewed on: 06 Mar 2018

He's great, always.

Joe Lucero

By: so/so

Reviewed on: 16 Mar 2018

Excellent;I have used Joe for many years for many cruises only on Holland America.

Excellent Service

By: Chuck

Reviewed on: 19 Apr 2018

I have been working with Joe for over 12 years and 25 Cruises/excursions. Joe has helped to arrange some of my short trips and multi-month excursions. He is always available to advise and negotiate with tour providers, travel insurance issues, etc. Joe is always responsive and answer our questions rapidly and accurately. He has helped resolve lost luggage issues, contacted tour providers when we were left behind in West Virginia, and more. My wife and I give Joe a solid “10” as a full service travel agent and have recommended him to many of our friends.

Working with Joe Lucero, you will have access to:

  • - Special perks and extra amenities
  • - An experienced travel guide whom you can rely on before, during, and after the trip
  • - Exclusive luxury resorts and properties
  • - Once in a lifetime experiences

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  • French Polynesia