Andrew Harrison

Andrew Harrison crafts extraordinary experiences for ultra-high-net-worth clients, bringing a dynamic, high-touch approach to luxury travel. His vision is to build a vertically integrated travel company that redefines luxury through curated membership offerings, unforgettable events, and once-in-a-lifetime adventures.

Based in Chicago, Andrew entered the luxury travel industry in 2022, bringing with him more than a decade of brand leadership at premier consumer goods companies like Procter & Gamble, Kraft Heinz and Diageo.

His passion for travel was inspired by a distinguished family legacy—his uncle, a visionary in the industry, led Starwood Hotels as CEO, helped build Norwegian Cruise Lines and Vail Associates, and played a key role in shaping the modern loyalty landscape of frequent flier miles and hotel points. Witnessing his uncle’s creative approach to hospitality challenges left a lasting impression.

Excelling under pressure runs in the family. One standout example is the time Andrew pulled off a Christmas-week miracle for a powerful hedge fund client—securing a seat on an oversold flight during a snowstorm.

Andrew thrives in those pivotal, high-pressure moments where expertise, cultivated relationships, and creative problem-solving converge to turn the impossible into reality. Clients quickly realize that when the stakes are high, having Andrew in their corner makes all the difference.

Why are you passionate about travel?

“Travel is the great equalizer. It allows you to empathize and connect with people from vastly different cultures, perspectives, and walks of life on a deeply human, personal level.”

What was the most challenging aspect of an experience you created and how did you overcome it?

“Every client presents a unique challenge. I bring a level of hustle and dedication that’s rare in the travel space. I combine creativity with the structure and discipline I developed in my corporate career to deliver a highly professional, solutions-driven experience.”

Where are some of your favorite travel destinations and what's next on your list?

“My favorite destinations so far are Egypt, Morocco, Maldives, Myanmar, and Vietnam. Next on the list is Antarctica, New Zealand, and Bhutan.”