Julie Jacobson

Hi there! I'm Julie, the founder of FLORECER Travel and your personal guide to those "pinch me" moments around the world. I chose the name "Florecer" (Spanish for "to flourish") because that's exactly what travel should do—help you truly flourish in new environments and return home feeling more alive.

At FLORECER, I design journeys that feel both luxurious and authentic—the kind where you might find yourself tracking lions on a private safari in Botswana, chasing the Northern Lights in Iceland, or exploring hidden lagoons on a traditional longtail boat in Thailand.

My background in design isn't just a credential—it's how I see the world. I notice how the infinity pool tiles mirror the exact azure of the Andaman Sea, how locally-woven textiles tell stories of regional traditions, or how a resort's architecture subtly echoes the nearby ancient temples. This designer's eye helps me translate your travel dreams into experiences with a profound sense of place, where every visual element feels intentional and immersive. Your journey won't just be seamless—it will be a masterfully curated sensory experience.

What sets us apart? Beyond my personal touch, I've built relationships with exclusive travel partners across the globe who help me unlock those "how did you manage that?" experiences and perks that transform a great trip into an unforgettable one.

Whether you're dreaming of a family adventure where everyone (yes, even the teenagers!) stays engaged, a romantic escape that reignites connection, or a friends' getaway filled with equal parts laughter and wonder—I'm here to craft it.

Let's create a journey that does more than check places off your bucket list. Together, we'll design travel experiences that awaken your senses, refresh your perspective, and leave you with stories you'll still be telling years from now.

Ready to flourish somewhere new? Let's chat!