Sharon Howell CTC, DS, MCC

Tyler, TX United States
Why work with an advisor? 
Travel Specialties
  • Adventure
  • Family Travel
  • Destination Weddings
  • Ocean Cruising
  • River Cruising

  • No Destinations
Selling Travel Since
  • English

My Background

 My calling to the travel industry came from a strong desire to assist people with life-long memories and their return on life.

My expertise is group travel and the myriad of details that must be handled correctly for a successful event. I've handled groups as large as 425 people to New York and 235 traveling internationally to Thailand. Likewise, I enjoy working with the affluent traveler who is also concerned about all the particular details for their trip. In 30 years of owning my agency, I've certainly learned the importance of attention to detail.

Places I Have Traveled

Reviews and Recommendations for Sharon Howell


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By: steve

Reviewed on: 18 Sep 2013

Good work as usual. Attention to details. Follows up.

She's the best!

By: Reedy52

Reviewed on: 07 Oct 2013

Sharon in intuitive when she helps us plan trips -- she knows what we will enjoy better than we do!

The best around!

By: jennih

Reviewed on: 11 Oct 2013

Sharon has never let us down- she makes every detail of the trip perfect and unique- we will continue to use her for every trip we take!

By: PM

Reviewed on: 14 Oct 2013

Sharon is the ultimate professional. Every detail was attended to and then some. She even helped us with a baggage problem during the trip.

Have used Travel Masters for years.

By: Robbie

Reviewed on: 12 Dec 2013

We were very pleased with this trip and the many we have booked through Sharon in the past. They provide hints and suggestions that make the travel better and easier.

Sharon is the BEST trip planner in America!

By: dod75701

Reviewed on: 25 Nov 2013

Sharon Howell is the consummate trip planner. She works tirelessly for her clients. She not only suggests great Virtuoso trips, but she takes personal interest in all of her travelers. I cannot imagine that any travel agent could do more than she does. I am committed to her for life. She is absolutely THE BEST!!!!!!

Highly Recommended

By: Dan

Reviewed on: 15 Dec 2013

She has done an excellent job. Our group lined out our ideas and she fulfilled them fully. When there have been questions she always provided the answers either immediately our shortly after she obtained the answers. She provided good alternatives to consider and what to avoid. The cost of the trip was very reasonable as compared to our preliminary expectations.

Very Highly recommended

By: Bob

Reviewed on: 28 Dec 2013

Sharon has been our agent for many years and her advice and guidance has proven to be totally reliable, and her relationship with Virtuoso has been great.

Highly Recommended

By: RingoStarr

Reviewed on: 16 Jan 2014

The only travel agent we'll ever use since we found Sharon. She is knowledgeable, efficient with boundless energy and she'll go the miles for you to make your trip enjoyable eigher on land or sea. Thanks Sharon for all the wonderful trips you planned for us.

Sharon Howell: Simply the Best

By: David747

Reviewed on: 09 Feb 2014

Sharon Howell is the consummate trip planner. Whether she is planning a trip for just me, or planning a group tour for 12 to 500, nothing is beyond her ability to focus on every detail. I have been using Sharon for over 20 years, and she is simply the best.  These days with the myriad of booking websites, travelers are tempted to book flights and hotels themselves. Trust me, over a period of time, a great travel agent like Sharon will save you thousands of dollars.  For instance, I have had flights cancelled and the other frantic travelers have tried to call the airlines only to be put on hold. A simple text to Sharon or one of her assistants at Travel Masters gets me rebooked before the other travelers can even talk to an agent. That's the kind of personal service that only an experienced travel agent can give you. In life it's all about who you know - and you won't be disappointed if you get to know Sharon Howell or Travel Masters in Tyler, TX.  

Very highly recommended

By: Lovestotravel

Reviewed on: 16 Feb 2014

When you go on a trip planned by Sharon Howell, you can rest assured that every minute detail of your vacation has been thououghly covered. She is extremely well organized in planning trips for groups of all sizes. You can be assured that she has taken extraordinarily measures to see that everything is of the highest quality she can make it.

Our relationship with Sharon over the past years has been excellent


Reviewed on: 26 Feb 2014

we most definitely recommend Sharon and her Virtuoso staff for all of our trips. she and her staff cover the most intricate details and see that our every need is covered.


By: doc

Reviewed on: 06 Mar 2014

perfect recommendations,planning and service as is the norm for this agent.

By: Not provided

Reviewed on: 16 Mar 2014

Very Highly recommended!Sharon recommended the Ritz Carlton Dove Mountain for a quick getaway. It was fantastic! Everything from the accommodations to the food were amazing. What we found exceptional was the service. Everyone at the resort was polite and fully bent on making us comfortable and happy. They did! Sharon has been our travel agent for years and always comes through for us!Jeff P64

Highly reccommended

By: Lisa

Reviewed on: 18 Mar 2014

Sharon is a joy to work with and has helped us through some tight situations when our travel plans didn't work out.  She rescued us!

great planner vey knowledgeable

By: bp

Reviewed on: 18 Apr 2014

The cruise was very good.  However, we did not enjoy it as much as a we expected.  The tour to the tulips, for example, took an hour to drive to and only lasted a very short time, not nearly time enough to enjoy the beauty of the flowers.  The ship docked at each town and a guided tour was offered.  No time to go off by yourself and just look.  The Danube River tour was a once-in-a- lifetime event.  Hard to compete  The crew and staff did a great job on this tour also

By: Tyler61

Reviewed on: 05 May 2014

Sharon is an amazing woman. She is responsive & frequently knows what we need before we do! She is so kind when we need to travel for family emergencies. We value her skills & character!

The Best there is!!!

By: Celia

Reviewed on: 09 Jun 2014

There is not a better agent that Sharon Howell.  She sets up your trip as you request.  She had our cancelled flight rebooked before we knew the flight had been cancelled.

Highly Recommended


Reviewed on: 26 Jun 2014

Great trip

By: Ed

Reviewed on: 15 Jul 2014

The highlight of this trip was a tubing excursion in Belize. Sharon arranged this with a private guide who was most outstanding, absolutely the best we have had. New Orleans is an easy location for embarkation and debarkation.  Sharon did a great job of keeping us informed as plans were made before the trip.

Sharon Howell is THE BEST

By: dod75701

Reviewed on: 15 Oct 2014

Sharon Howell and Travel Masters have planned dozens of trips for me - both for me and my wife and for groups of over 100. Her attention to detail is amazing. She is the best in the business. She truly cares for her customers and she strives for excellence in planning and service. If they gave Academy Awards for Travel Planners, Sharon Howell would be a multiple winner!

Denise was friendy


Reviewed on: 05 Nov 2014

We did not work with Sharon. Denise Shepard helped us with our all inclusive trip to Punta Cana. We stayed at the Catalonia Royal Bavaro. It was clean and staff was friendly. They hound you to take time share tour every time you see a rep. Beach was eroded and didn't have easy access into water from the adult only side. Good selection of restaurants. Our room was clean but never cooled off.

The best


Reviewed on: 03 Dec 2014

Great trips start with great planning. Sharon Howell of TravelMasters (once again) provided great ideas, suggestions, planning and execution. This led to a great trip. She is the best.

cruise counselor

By: Barbara

Reviewed on: 23 Jan 2017

Karen did a great job for us and took care of all details far in advance. No problems with paperwork or arrangements.

Sharon Howell is beyond your expectations!

By: David747

Reviewed on: 05 Jan 2015

I've led dozens of group trips organized by Sharon to countries on every continent. He is a great planner a follows through with all the details. Sharon has also recommended and planned trips for my wife and me, and we have never been disappointed. We've found all the Virtuoso facilities to be superb. There have been times of inevitable delays and flight cancellations and Sharon has always worked personally and tirelessly to fix the problem and book us on there flights. Her work is more than a job, it is a calling - and a calling to excellence.

Imnediate Response; Follow up

By: trumie

Reviewed on: 15 Jan 2015

Cruise was excellent of course. Most fun was St Barts with the ATV's. St Lucia is a mess for sure. Thanks again so much for getting me my passport. Obviously made the trip possible. Truman

Perfectly Planned Cruise

By: Paul & Kay

Reviewed on: 09 Feb 2015

Sharon planned our Crystal cruise vacation very well. She booked our pre- and post- cruise hotels and travel arrangements and gave us recommendations that proved to be very beneficial for smooth travel. Thanks, Sharon!!

Sharon Howell: Best in the Business!

By: dod75701

Reviewed on: 13 Feb 2015

Sharon Howell is an expert at planning and implanting my travel for myself, or for a group of 100 travelers. I highly recommend her without reservation - no pun intended!

service excellent

By: Bob

Reviewed on: 20 Feb 2015

Ship too large and rooms too small. Bed was excellent but very little room to move around in. Food was excellent. I would prefer a smaller ship. Departing from Houston was wonderful and very easy. Overall we had a great trip.

Good value and pleasant

By: Jerry

Reviewed on: 20 Feb 2015

The bus trip was nice except the seats were not very comfortable for a 4 hour trip, they were rather cramped and did not recline. The loading and unloading procedures for the ship at this port in Houston was very nice. Better than Galveston which we have used many times. The ship was nice but the dining rooms and were small compared to many other ships we have been on however, after the first day we did not mind. We used the specialty dining rooms most nights and enjoyed them especially the oriental ones. Our stateroom was very nice and located very well and convenient but small. Our room steward was excellent. The entertainment on the ship was excellent. The ports of call were very good, especially Belize and Honduras. We enjoyed seeing people from our tour group frequently. It was fun to go in a group, which was the first time for us. Finally, overall it was a very good trip. Jerry and Jacki


By: Postal

Reviewed on: 01 Mar 2015

All was great with the exception of receiving travel docs, which did not arrive at original address and later required three trips to Post Office because of being sent registered mail.

Wonderful trip; Great attention to detail.


Reviewed on: 12 Mar 2015

What an absolutely wonderful trip of a lifetime! Nice accommodations, meals with excellent service. A good balance of activities and down time to reflect on all that we saw. Our wonderful guide was so personable and informative. Our bus driver was friendly and professional. Our trip host was a blessing with a servant's heart!! Thank you Sharon for your assistance in my connecting flights! Kudos to all!

Fabulous Trip


Reviewed on: 30 Mar 2015

Sharon planned a whirlwind trip for us- we needed a car, drivers, wine planning, hotels in 3 different places... and we had a last minute change that required re-booking a place and cancelling another. We are so blessed to have someone that makes our lives easier- she did everything in the blink of an eye. We had such a great trip- Sonoma to Seattle and back!

Normandy private tour was just perfect!

By: Paul & Kay

Reviewed on: 07 Aug 2015

We were on a school group tour and saved our private tour for the end of our trip. What a perfect tour we had to Normandy and Rouen. Our guide John -Noel was perfect and showed us just what we wanted to see. We had our high school junior along with us and he really got to see where history was made! Thanks to Sharon and Travel Masters for their expertise through Virtuoso. We never had a moment of worry.

Sharon Howell is a Rock Star Travel Agent!

By: dave

Reviewed on: 27 Aug 2015

Sharon chose and planned an Alaskan cruise for my wife and me on Regents Seven Seas Navigator. This is a luxury experience with only 490 passengers. There never seemed to be a crowd anywhere on the ship. The food, service, and amenities were all first class. Sharon also signed us up for a unique Virtuoso Voyager Excursion in Skagway. We rode the old railroad up to the White Pass, where the gold prospectors traveled. The small Virtuoso group rode in a restored club car complete with deep leather seats, food and beverages. This was truly the highlight of our trip. Sharon has planned dozens of trips for me personally and professionally and I have complete confidence in her ability.

Wonderful service

By: Puddin

Reviewed on: 02 Feb 2016

I really appreciate Denise's help for travel arrangements. I am not a computer guru so what is simple for some makes me very nervous. Denise did not hesitate to provide her service for just airline tickets! She definitely has a new client.

Sharon is the Best!

By: BravoC

Reviewed on: 17 Jun 2016

Sharon has helped us on numerous trips whether long-planned or spur of the moment, and we travel with great confidence knowing that she has every detail perfectly planned and works hard to get us the best in value. After we depart, we know that she is still there if we need her should anything unexpected arise. We also appreciate that we get the same care for short, inexpensive trips or longer trips of greater cost. She approaches both with highest professionalism. We highly recommend Sharon and are grateful she takes care of our travel needs and has for so many years.

Outstanding customer service

By: Nine

Reviewed on: 01 Aug 2016

Denise Shepard went above and beyond. I would recommend her to anybody to use as their travel agent

Sharon Howell is a travel pro!

By: David747

Reviewed on: 06 Oct 2016

Sharon Howell and her company, Travel Masters, planned a great golf/shopping trip to the Monterrey Peninsula for six of us recently. It was a perfect trip in every way because Sharon took care of all the details from Flight Reservations, Rental Cars, Hotel, and golf tee times. She chose the amazing Casa Palmero on the property of Pebble Beach Golf course. It is an intimate hotel located in what was once a private villa. It was the most luxurious, quiet, service-oriented facility that we've ever visited. You can't go wrong if you call on Sharon Howell to plan your dream vacation!

Fantastic trip!

By: Holmanj

Reviewed on: 06 Oct 2016

Wonderful trip- we love being able to trust Sharon to always choose places that we will love and be pampered. Great golf, fantastic boutique hotel at Pebble Beach- thanks, Sharon!


By: nurse

Reviewed on: 06 Oct 2016

sharon is the best

great service!!!

By: travel

Reviewed on: 10 Oct 2016

Travelmasters did a great job. i really appreciate the great work that they do for my trips

Always perfect

By: dbc

Reviewed on: 05 Dec 2016

Every trip Sharon lines up for us goes perfectly smoothly as to her details and the reservations she makes for us. We have had her assist us over many years to many places and she is the best!

Valentine Voyage Cruise Group

By: Katie

Reviewed on: 24 Feb 2017

Excellent in making all group cruise arrangements! This was our 8th cruise planned by Sharon & Travel Masters. They give the best service!!

We went to Cuba!

By: JTylerTX

Reviewed on: 05 Jun 2017

Best travel agency ever! Never travel without them.

Sharon's Plan

By: Shari

Reviewed on: 27 Jun 2017

Very pleasant, thorough, and she "followed through."

Life saver

By: Dunc

Reviewed on: 25 Jul 2017

We missed our flight and an hour later she had us on the next flight. She went above and beyond on a Friday afternoon to get us where we needed to be. The airlines told us we would be lucky if we got on the 7am flight the next day.

France Normandy

By: Sidney

Reviewed on: 15 Oct 2017

Very good guides knowledgeable and all transfers on time

Cruise travel arrangements

By: Cruisers

Reviewed on: 17 Oct 2017

Easy to work with!

We love Sharon

By: Lovetotravel

Reviewed on: 27 Oct 2017

She’s absolutely the best. She look after us & made traveling so easy & fun.



Reviewed on: 07 Dec 2017

Our trip to Whistler was FANTASTIC! Peak to Peak in the Gondola was AMAZING! The food was EXCELLENT! It was COLD!🤤🤤🤤

Great Help

By: Jerome

Reviewed on: 13 Dec 2017

I have had nothing but success with Travel Masters and Ms Howell. To say she has been helpful is a gross understatement. She has been with us all the way from the beginning to the end. I highly recommend Sharon Howell and Travel Masters.

recent trip

By: john

Reviewed on: 31 Jan 2018

She is always completely professional and responsive to customer needs!!

Winter Wedding Utah

By: Rupert

Reviewed on: 28 Feb 2018

Travel went off with out a hitch from the planning side. As is too often the case we experienced a problem with American Airlines on the return leg of the trip. Travel Masters is great to work with.


By: rbg

Reviewed on: 26 Feb 2018

very good....she takes good care of here travelers

Aren't we the lucky ones!!


Reviewed on: 04 Mar 2018

Sharon has been our travel adviser for over 30 years and her attention to our personal desires and needs has always been a priority. She is patient and accommodating no matter how many questions or concerns we present . We cannot say enough wonderful things about Sharon and her level of service. After all of these years she can pretty much pull it together just knowing what we want in the way of flights, hotels and personal attention. We cannot imagine working with anyone but her.


By: Bruce

Reviewed on: 08 Mar 2018

Great trip. All went as planned

You Don't Know What You're Missing

By: Debby

Reviewed on: 23 Mar 2018

I have been working with Sharon Howell for years booking our family vacations. In the age of "do it yourself" travel plans, I tell friends and colleagues often that they are missing the benefits of an experienced and connected travel advisor like Sharon. I don't think travelers realize the great benefit a travel advisor like Sharon offers. The sound advice, upgrades and extras Sharon provides makes her the perfect part of our planning process. She is also one of the most genuine and kind people I have ever met. Her joy for travel is infectious. I rely on her expertise and advice in all of our vacation decisions, which are a priority in our family and in our lives.


By: Mo

Reviewed on: 13 May 2018

She planned beautifully

Family reunion cruise

By: David

Reviewed on: 19 Jul 2018

Very helpful and very thorough.

Vacation Planner

By: Duncans

Reviewed on: 07 Aug 2018

We worked primarily with Valerie! Very helpful with all questions! I like booking with a vacation planner!

New England Vacation

By: Traveling Dave

Reviewed on: 26 Aug 2018

It is a joy to work with Sharon. She is the consummate professional - takes care of the tiniest details.


By: Bob

Reviewed on: 26 Sep 2018

Great, Sharon is very easy to work with.

Fantastic trip provided by Sharon Howell!!!

By: Funny Face

Reviewed on: 12 Oct 2018

Excellent! She is a fantastic travel advisor!


By: Bob B

Reviewed on: 24 Nov 2018

Sharon & her group are great to work with. We have already signed up for a group cruise she is promoting


By: Joe

Reviewed on: 10 Nov 2018

Travel guide was unprepared and uninformed. What we did was nice

Into the Jungles of India

By: Into the jungles of India

Reviewed on: 24 Jan 2019

As always, it was a joy to work with Sharon. Even though we were on the other side of the world in a remote place where there was no internet connection, we used one of the locals cell phone to communicate with Sharon. A transportation strike in the region required us to change our return flight arrangements on the fly. Sharon used her professional skills to negotiate these last minute changes. She saved us a great deal of inconvenience.

El Dorado Royale

By: Hannah Starr

Reviewed on: 24 Jan 2019

Working with Sharon basically started the bliss of our honeymoon before it even began. She coordinated all the details so that our travel experience was smooth and stress free! The travel docs were beautifully prepared and easy to navigate. We will definitely be using Travel Masters again to take the stress out of vacation!

Unforgettable Cruise

By: TylerFanTM

Reviewed on: 21 Feb 2019

Travel Masters is like my total confidence travel organizer and planner. Every time we travel, it is with several people and I am always overwhelmed. That’s when TM comes to my rescue! Travel only with them.


By: Curt

Reviewed on: 24 Feb 2019

I feel very fortunate to have Sharon as my travel agent. She is extremely thorough, very focused on knowing our preferences in plans trips with exceptional detail.

Trip Review

By: Kevin B

Reviewed on: 03 Mar 2019

Sharon and her staff are the best. They are concerned about every little detail about your trip. Their expert advice is invaluable. I highly recommend them.


By: R&K

Reviewed on: 09 Mar 2019

Sharon and her staff have always provided such great, accurate, quick and personal service that goes far and beyond any I've ever used. She has even called me on the tarmac in a plane to advice me of changes to connecting flights; to the point I had to immediately get off the plane. It worked perfectly!

Australia and New Zealand

By: Old Travelers

Reviewed on: 29 Mar 2019

Working with Sharon was easy and informative. She answered questions quickly; made recommendations appropriate to our travel preferences and where we went; and provided additional information and website referrals that were very helpful in making local arrangements. For this trip and it’s 15+ hour non stop plane ride, she persuasively pushed us to purchase premium economy seating, and we are very glad she did. It definitely was worth the additional cost. We are very happy to have her as our travel arranger!


By: RW

Reviewed on: 08 May 2019

Sharon is always a pleasure to work with and use. And she and her staff are always perfect as well.

Travel Notes

By: Traveler Tom

Reviewed on: 10 May 2019

Sharon Howell and her staff were informative, thorough, helpful, and well-versed in travel protocols. The professional approach they practice is reassuring to the traveler.

Working with Sharon Howell, you will have access to:

  • - Special perks and extra amenities
  • - An experienced travel guide whom you can rely on before, during, and after the trip
  • - Exclusive luxury resorts and properties
  • - Once in a lifetime experiences

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