Willo Falk 

Louisville, KY United States
Travel Specialties
  • Safari
  • Independent Tours
  • River Cruising
  • Ocean Cruising
  • Spa Vacations

Selling Travel Since
  • English

My Background

I am a Virtuoso travel advisor based in Louisville, KY, where I have been planning travel for 32 years. Before I became a travel advisor, my background was in teaching 3rd graders.

I have personally visited at least 30 countries. My favorite destinations include South Africa, Australia, and Cambodia. I specialize in planning independent travel all over the world.

One of the things I love best about travel is meeting the people, trying diffrent foods, and exploring the sights.

My clients would say I am a foodie, organized, and thorough.

Travel Specialties: Africa, The Orient, Ocean Cruising, and River Cruising.

Professional honors/awards/board memberships: CTC

My top travel tips are to bring half the clothes and twice the money, to enjoy the differences of the places you are going to, and try to immerse yourself in the culture.

I love to help clients’ travel dreams become a reality. As a Virtuoso travel advisor, I have access to our global network of hotels, tour operators, cruise lines, private guides, and more to create personalized, customized trips for you. If you book through me, I can access Virtuoso exclusive experiences such as private shore excursions or behind-the-scenes tours, plus lots of hotel perks, such as room upgrades, spa and dining credits, and free breakfast. I look forward to hearing from you!

Places I Have Traveled

Reviews and Recommendations for Willo Falk


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By: Geemoney

Reviewed on: 17 Sep 2013

Willo and Platinum Travel did a great job of listening to what I was looking for and providing the best and most creative trip options within my budget. I would highly recommend Willo and plan on using her and Platinum Travel again very soon.

Highly recommend

By: 1719

Reviewed on: 27 Sep 2013

Highly recommended

By: John H

Reviewed on: 11 Oct 2013

Spent a great deal of time not only with me, but the other members of our group. The trip details were put to us in terms we could understand and everything went as planned. We had a wonderful time! She was always available for any questions we had( even on our trip). I'd do this again!

By: Not provided

Reviewed on: 11 Oct 2013

Willo is very professional and competent. She handles all matters efficiently. She responds to requests in a timely and courteous manner. Angie

Best vacation ever!

By: Blessed Couple

Reviewed on: 02 Nov 2013

Kudos to Willo Falk! She did an excellent job planning our vacation to Hawaii. She addressed any concerns we had in a timely manner. She followed up with us after returning home to see how our vacation went. We would definitely use Ms. Falk again and recommend her to our friends. Thanks Willo!

Great agent

By: Macky

Reviewed on: 02 Dec 2013

Willo did a wonderful job of getting 7 people on the Avalon Vista Cruise. Thanks for all the work you did to pull this off.

Disney Trip

By: Jackie70

Reviewed on: 12 Feb 2014

Working with Willo is always a pleasure.  I know she always has my convenience in mind and offers me options to make my trip enjoyable.  Willo was getting ready to leave on her well deserved vacation when I emailed her for flight information for a family trip to Orlando.  She contacted me with all the information I needed to make a decision and had provided her co-worker with all the details so she could help me when I was ready to book my flights?  Flights are booked and all is well.


By: Ann

Reviewed on: 09 Mar 2014

I had to cancel but I am going in Oct  I used Willo before and was very pleased

Highly Recommended

By: Sandra

Reviewed on: 18 Mar 2014

Willo does an excellent job of trip planning for my husband and another traveling couple.  She's learned what we like and don't like after the trips she's booked for us. Sometimes I just tell her to do for us like she'd do for herself and she gets it done. She is a joy to work with!

Willo is the best!

By: Pat

Reviewed on: 03 Apr 2014

Willo has been so helpful in our selection of cruises.  Not only does she know the ship well and is able to recommend locations aboard and other "tidbits" that are worth knowing, but she even made suggestions for hotels and restaurants in the immediate area.  Willo foresees our questions and concerns.  We will definitely continue to book our vacations with her.

Highly recommend it

By: T

Reviewed on: 08 Apr 2014

Overwhelmed with work and life, called Willo and explained what I needed to make sure I was in New York for my son's birthday, gave her my CC # and that 5 minute conversation turned out to be one of the easiest most carefree vacations I had in a year, thanks Willo!

Highly recommended

By: John

Reviewed on: 22 May 2014

Willo did a great job in planning our cruise, shore excursions and otherwise preparing us for our cruise experience. Our only complaint is that she told us to obtain Turkish Visa's (at a cost of $20 each), that were not needed. Overall our trip was terrific! 

Orlando, FL

By: Jackie70

Reviewed on: 27 May 2014

My daughter, who lives in the Cleveland area, had arranged a trip to DisneyWorld for Star Wars weekend at the park.  I felt it was important for the trip to be as direct to Orlando as possible since it was my grandson's first plane flight.  Willo found the perfect flight out of Cleveland, non-stop on United to Orlando.  Our seat selection was perfect and we all had a wonderful trip.  Thanks again Willo!

Highly recommended

By: Sonya

Reviewed on: 04 Jun 2014

Willo was fabulous with all the options she provided and how thorough she was with details.  Everything was perfect!!!!!

Wiio , Great cruise ; everything went as planned .

By: Not provided

Reviewed on: 23 Jun 2014

Highly Recommended

By: Gee3135

Reviewed on: 26 Jun 2014

Willo did a great job of setting up all the hotels in the best locations and within my budget. Setting up the various tours in advance was a major benefit and worked out great. She is very organized and sends thorough materials with vouchers well in advance of your trip departure. I would feel very comfortable in recommending Willo to do ANY of your travel planning.

A very positive recommendation

By: Pats

Reviewed on: 27 Jun 2014

Willo could not have been more thorough and efficient with me as well as my family of 9.  She spent time with my family as this was a first cruise.  She was always there to answer any questions.  She did everything to complete satisfaction .... A true professional.


By: Margarita

Reviewed on: 04 Aug 2014

Willow is great when it comes to your travel plans, she knows how to get things done. She knows which seat you want, hotels, and gives you advise where to go for shopping deals; this summer I had the opportunity to travel to Italy, and she recommended several places to visit and shop. She is great and I only go to her for my travel needs.
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Excellent Service

By: Mary B

Reviewed on: 03 Oct 2014

This is the latest of many trips Willo has planned for us and, as usual, we had no problems. Willo is extremely efficient and thorough and we always know that our travel plans will come off without a hitch. We will certainly use Willo for our next trip and look forward to a long and effective business relationship.

Expert friendly service

By: Tomsan

Reviewed on: 29 Sep 2014

Our trip was excellently planned as usual. The arrangements were wonderful as were the hotel and cruise.

Great attention to detail

By: Duane

Reviewed on: 22 Oct 2014

Very often trips or memories of them are based on such insignificant details as transfer procedures. Willo Falk anticipated each of these possibilities and provided for them. As a result the trip could not have been smoother.


By: beverlyjc

Reviewed on: 05 Jan 2015

Willo did a nice job setting up tours, transfers, flights. She was knowledgeable and helped us with hotel reservations and planning. She was very nice to work with and we ended up having a wonderful trip.

Great trip

By: Angie

Reviewed on: 04 Feb 2015

The trip was great. Everything went well from catching the plane to get there and catching the plane back home . It was a very relaxing trip and just what the doctor ordered. We will do a Caribbean cruise again next year and will make this a tradition.

Fantastic Trip

By: GeoFisher

Reviewed on: 05 Mar 2015

Willo came highly recommended by a friend of mine. I was not disappointed. We had some pretty specific requests and things we wanted to do on our trip to Hawaii. Not only did Willo effectively plan our trip, but she also put us in idea locations for us to enjoy Hawaii like WE wanted to enjoy Hawaii. We will definitely be using her and Platinum travel in the future. It was a trip of a lifetime. I want to make this one of many trips of a lifetime.

Very Good Trip

By: Bill

Reviewed on: 25 Jun 2015

Excellent Service. Well planned. Everything worked like a Swiss timepiece.

A wealth of knowledge

By: Johnwestpointer

Reviewed on: 20 Jul 2015

Willo Falk is an excellent source of first-hand information as she has traveled extensively and brings that experience to the table for those planning just about any trip. I would highly recommend her to not only a novice traveler, but to even an experienced traveler, as her insight will make your next trip both memorable and as hassle-free as possible. We have worked with Willo on trips to Europe, the Caribbean, and Alaska, and we have arranged for a trip that will take us to Australia and New Zealand and intend to discuss in detail those plans with her in the near future. I believe that you will be hard-pressed to find another travel agent with as much first hand experience who is as helpful as Willo Falk has been to my wife and me.

Fantabulous Trip

By: Michael

Reviewed on: 09 Oct 2015

Willo, the trip was wonderful. Everything went off as planned. Thank you for making this effortless. Your suggestion of ezcheck for sending luggage from ship home was a lifesaver. As always, great job Platinum Travel. Everyone should do a full transit of the Panama Canal.

Smooth handling of every detail.

By: Zsuzsa 1

Reviewed on: 13 Oct 2015

Willo thinks of every detail and makes sure we are well prepared to deal with any surprises or obstacles that may rise in our travel arrangements. She answers all my questions and makes sure my requests are fulfilled whenever humanly possible. She is the best travel agent ever!

Absolutely the best

By: red snapper

Reviewed on: 03 Oct 2015

Best trip ever! Disappointed in cancellation of Istanbul but that was Celebrity's decision,not Willo's!! Tours fantastic!

European trip

By: Glomo

Reviewed on: 19 Oct 2015

We always rely on Willo's expertise, for all our travel needs. We give her the dates, and what would like to accomplish, in the trip, and she takes it from there, recomending the most suitable hotels, and choosing the best available seats for the trip. We go back to her, time after time. We just got back from France and Belgium, and had the best of times

ALL I's Dotted and T's CROSSED

By: Brenda

Reviewed on: 11 Nov 2015

If there is a best in Travel Willo has the award from me. Follows through and sees that your documents are the correct ones needed. No matter how difficult . Highly recommend.
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Very professional; great attention to details; and nice sense of humor

By: Cissy

Reviewed on: 07 Dec 2015

I especially liked Willo following up with me before the trip. Exceptional.

Great as always


Reviewed on: 15 Dec 2015

Willo strikes again! Her recommendations are always perfect and she goes the extra mile to make sure everything runs smoothly. The two hotels were beautiful and service was exemplary. Who wouldn't want to stay in a hotel where the Rolling Stones stayed three times. The Hotel Le St. James in Montreal and Park Hyatt in Toronto are keepers. Thanks Willo.
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Everything was excellent

By: Sandra

Reviewed on: 24 Mar 2016

The Costa Rica tour was a great experience! Accommodations, food, transportation and guide were all spectacular. And of course the country is fabulous along with all the flora and fauna. The only change I would suggest is an extra day with nothing scheduled at each resort so we could enjoy the amenities, such as hiking. Every place we stayed was beautiful and had opportunities we did not have time to take advantage of. We will be back!

Best trip ever

By: Chris

Reviewed on: 14 Jul 2016

Willio got everything right. Our trip was amazing and went off without a hitch!! Everything was top notch. Definitely worth the money! I've already recommended her to my co workers.

Expert, friendly, funny, knowledgeable, pleasant.

By: Barbara

Reviewed on: 22 Aug 2016

Willo is the epitome of a talented, experienced, knowledgeable and friendly travel agent. She knew exactly how to book the trip that we really dreamed of. She got the best fares and deals that were available! And gave us helpful tips and her recommendations on what to do or what not to do. She has become a friend indeed and we will definitely be booking trips with her again.

Expert Friendly Service

By: Mark&Dianna

Reviewed on: 18 Oct 2016

Willo is a professional. She is so friendly and helpful. The awesome trip so planned for us is one we will never forget. She will be the one we go to for our next big adventure. Thank you so much!!!

Expert, friendly service.

By: John

Reviewed on: 06 Oct 2016

Willo has planned several great trips for us in the past, and this one was great as well!

Excellent trip!!!

By: Kristinb

Reviewed on: 10 Nov 2016

Fantastic trip planned by Willo!!! Majestic elegance Punta Cana was unbelievably friendly and so much fun! Beautiful resort and beach!


By: T&B

Reviewed on: 27 Dec 2016

Another fantastic trip thanks to Willo. The Gran Hotel Domine Bilbao looks out on the Guggenheim Museum-perfect location in beautiful Basque country. The Maria Cristina may be the nicest hotel in Spain. Luxury at it's finest.The King of Spain visited while we were there if that gives you an idea.Bravo Willo.

Super Knowledgeable

By: Jules

Reviewed on: 09 Jan 2017

Willo is a wealth of information! From where to sit at a specialty dining location to what to buy in port she has all the answers. She is our go to agent for all our travel needs. Thank you Willo for helping to make our most recent cruise a wonderful experience.

Happy Agent

By: Happy Traveler

Reviewed on: 30 Jan 2017

Willo was one of the most detailed travel agents we have worked with. In the past we went to AAA. From now on it I'll be Willo.

Trip to Denver, CO.

By: Babs

Reviewed on: 30 Jan 2017

She was fantastic!! Really knows her business! Got us the best deals on airfares! Very professional and personable. Love her!


By: Bob

Reviewed on: 18 Feb 2017

Very informed and worked well with our desires for room and flight. Met our expectations as she has for a number of other trips arranged for groups or just a couple.

Willow falk

By: Marlene

Reviewed on: 14 Mar 2017

Working with willow was a pleasure. She found exactly the right trip for us. Everything went perfectly, our flights were on time with just the right amount time for customs and a quick bite without rushing. The trip was amazing and I definitely would use virtuous and willow again.

Travel Agemt

By: Tess

Reviewed on: 31 Mar 2017

Willo is always helpful, courteous and knowledgeable.

Wonderful time away!

By: Dr. Chris Nelson

Reviewed on: 24 Apr 2017

Thank you Willo for planning an overdue respite on such short notice to Miami. We enjoyed ourselves and had no difficulties or challenges regarding our trip. Thanks again! Dr. Chris and Kristen Nelson


By: Barbara

Reviewed on: 03 Jun 2017

Willo is the best traveler adviser in the world!! She takes care of even the smallest of details. Has answers to questions and her personal journey of the same places were going to are always great. She gives tips that will make your journey a trip of a lifetime. Willo is always pleasant on the phone and whenever we are in there to see her. She literally knows the ins and outs of every trip! Love her to death!


By: CD

Reviewed on: 10 Jun 2017

Willo makes the magic happen ! She is a professional travel planner through and through. She fine tunes every trip so that it is an adventure. Willo leaves nothing to chance. First class all the way! Wouldn't think of traveling without consulting her first.

The best

By: Brent

Reviewed on: 17 Jun 2017

Willo goes beyond others in the travel world , she gets you there and gets you home even in an emergency.may not think anything will happen on your trip but it might. Helps you choose the best for wherever you are traveling and I believe she has been to most travel destinations

Best advisor ever

By: Maggie

Reviewed on: 04 Jul 2017

I have worked with Willo for years, every time I decided to plan a trip, I will go to her for her expertise, and always she advises me on the best hotels, excursions, etc. I appreciate the time and care she gives her clients.

All about Quebec City

By: Duane

Reviewed on: 15 Jul 2017

Willo is a seasoned pro and works to understand her client's needs

Alaska 2017

By: Jim and Lynn

Reviewed on: 17 Aug 2017

Excellent follow-up and taking care of details.


By: beverly

Reviewed on: 10 Aug 2017

Willo was great to work with - I looked forward to meeting with her and taking advantage of her knowledge and experience in travel. She made suggestions that she thought I would like (and I did!) and she advised against other things. I would happily use Willo on future travel - and look forward to doing so!


By: Jojo

Reviewed on: 08 Sep 2017

Willo has always been top notch. She is professional in every way! I can't imagine using anyone else.

Globus Europe

By: Buzz

Reviewed on: 02 Oct 2017

Very easy to work with. Very knowledgeable about areas of travel. Gave good tips on what to expect and how to prepare for travel. gave great attention to details.

Wonderful, as Always

By: Attymarc

Reviewed on: 20 Dec 2017

Wonderful, as Always. She is the Cruise Lady.


By: 12travel

Reviewed on: 19 Mar 2018

She knows her work with years of experience in travel. She is thorough and strives to meet all of your expectations. A delight to have working for you.

Amazing Agent

By: Yagers

Reviewed on: 29 Jun 2018

Working with Willo is always a joy. She is incredibly knowledgeable about almost every destination, and what she doesn't know she finds out immediately. Her recommendations are spot on and make for a memorable trip. Thank you Willo!
Not Recommended

Silverseas September 2018

By: Richard

Reviewed on: 22 Dec 2018

I worked with Willo for 10+ years. Since we retired, we have purchased about 2 cruises per year for ourselves. Generally, cruises were in the Mediterranean and were on Silversea or Seabourn....they are not cheap. All cruises were purchased through Willo/Platinum Travel. Our most recent experience was much different than in the past. Prior to this cruise, Willo had always been pretty much on top of things. She was able to make suggestions which we appreciated, and she handled all arrangements to our satisfaction. She gave us the options. This trip was different. Our airline tickets were not confirmed until about 2 weeks prior to leaving, even though we told her 6 months in advance what we wanted. We booked this cruise so we could spend time in Venice after cruising; that didn't happen. We were very disappointed. Willo blamed Silversea in part and us for part of the problem. Our flights arrangements were terrible, such that we won't use her again. She lost a good account.

The Best

By: dog

Reviewed on: 12 Dec 2018

Excellent agent. very knowledgeable and well traveled.Has great attention to details and always answers our questions in a timely manner. Very personable and friendly. Would highly recommend Willo to others.

Most Outstanding Trip Advisor

By: Illini

Reviewed on: 16 Dec 2018

My title is most revealing! Willo has planned many trips for my husband and me as well as friends that we referred to her. Like us, they have always been more than pleased with the vacations she's planned. We have always found Willo dedicated to making our trips a success. She goes above and beyond to please us. No detail is ever overlooked. Most importantly, she knows what we like and what will work best for our needs. She is our partner and makes it fun when we are planning a vacation. Willo is knowledgeable in all areas of travel . Her own vast travel experience is always a bonus for her clients! We can't imagine ever traveling without Willo's advice.

Europe trip by train and River Cruise

By: David

Reviewed on: 13 Dec 2018

Face to face, wonderful. Yet trying to reach her by telephone is a different matter. I would get her voice mail, leave a message, and may or may not have her contact me. After awhile, I simply gave up trying to reach her and tell her about the ups and downs of our latest trip

Willo is awesome!

By: Homer

Reviewed on: 20 Dec 2018

She is simply the best!
Not Recommended


By: Overpriced

Reviewed on: 04 Jan 2019

Paid way too much. Flights not well planned. Not very knowledgeable.
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By: Sue

Reviewed on: 13 Jan 2019

She is very knowledgeable about the cruises. Her experience with travel is a definite plus! She prepared me well, and we enjoyed every aspect of the trip.

Willo and Regent

By: Sheffield

Reviewed on: 07 Feb 2019

She was terrific.

Kind of advisor

By: Janice Lea

Reviewed on: 10 Feb 2019

Excellent agent! I have used Willo for many years and have recommended her to several of my friends. She always does a supper job and goes the extra mile to check on everything for you!

Cruise to Hawaii

By: Angie

Reviewed on: 09 Apr 2019

I always appreciate Willo's expertise and her willingness to answer all my questions. I hope Willo will be around for a long time. I have planned quite a few trip with Willow and I have never experienced a problem. In fact all of the trips were great. One time my husband and I were with friends who used a different travel agency, Unfortunately they experienced many problems. They regretted not booking with Willo.

Mexican Riviera Cruise

By: Jerry

Reviewed on: 05 Apr 2019

Willo is very knowledgable and easy to work with. She is very flexible in arranging trips that her clients will really enjoy, and is constantly at work in keeping clients up to date on planning.

Another great trip planned by Willo!

By: Mark Prussian

Reviewed on: 17 Apr 2019

Willo is easy to work with and responds to emails and phone calls quickly. She knows how we like to travel including the class of hotels we like, and therefore, she plans for us accordingly. As she is an experienced agent, she has been almost everywhere we want to go, and therefore, she can give us her travel trips based on her own travels to these places. I also like getting to meet her in person to review travel documents, etc. I highly recommend Willo Falk's travel services.

Biltmore Miami

By: Biltmore

Reviewed on: 23 May 2019

Willo was awesome! She thought of everything. That vacation was one of our best ever. So relaxing.

Working with Willo Falk, you will have access to:

  • - Special perks and extra amenities
  • - An experienced travel guide whom you can rely on before, during, and after the trip
  • - Exclusive luxury resorts and properties
  • - Once in a lifetime experiences

Explore with the Best

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  • South Africa
  • Vietnam
  • Thailand
  • Cambodia
  • Italy
  • Greece
  • United Kingdom
  • Spain
  • China
  • Argentina
  • France
  • Peru
  • Mexico
  • Australia
  • Russia