VIRTUOSO® ADDS STYLE & GRACE TO ITS PRESTIGIOUS PREVIEW PROGRAM WITH THE ADDITION OF ARMANI HOTEL MILANO

The Industry’s Most Exclusive & Longest Running Hotel Program Welcomes Second Armani Property

NEW YORK (February 15, 2012) – In one of the most fashionable cities in the world, Virtuoso® welcomes a new hotel by an iconic designer to the organization’s illustrious Preview collection of hotels. The Armani Hotel Milano joins an impressive roster of select hotels that are granted access to the luxury travel network’s assets and enviable membership. With an exclusive partnership in place during its first year of operations, the Armani Hotel Milano will benefit from Virtuoso’s networking opportunities, advisor educational programs, marketing initiatives and targeted sales support.

Armani Hotel Milano joins a prestigious list of luxury properties worldwide that are already part of Virtuoso’s Preview collection – including the hotel’s sister property, the Armani Hotel Dubai, which joined Virtuoso as a Preview hotel in April 2010.

“We’re so pleased to welcome the second Armani hotel into our collection of prominent Preview properties,” said Albert Herrera, Virtuoso vice president of hotels, destinations and tours. “The Armani brand holds itself and its partners to the highest standards, as does Virtuoso. The two brands together represent the finest offerings and service for discerning travelers. As with the first Armani property, we are sure there will be much success through this relationship and that Virtuoso’s clientele will benefit from the special access and advantages they receive when staying at the Armani Hotel Milano.”

Virtuoso’s renowned Hotels & Resorts Program, which this year celebrates its 20th anniversary, includes more than 900 of the world’s best properties, which are vetted by the network’s advisors. An extension of the Hotels & Resorts Program, Virtuoso’s Preview hotels are each carefully selected prior to opening and invited to take part in a one-year relationship whereby Virtuoso is the only travel agency partner. As a result, clients of Virtuoso members receive unique benefits and offers not available anywhere else in the market.

Offering the Armani passion for comfort, elegance and service, the Armani Hotel Milano embodies the Armani lifestyle and design philosophies in every element. The property brings to life the “Stay with Armani” experience, delivering a genuine home approach where every need, desire and whim is fulfilled with each guest individually.

The Armani style and standard defines every detail of the 95 guestrooms and suites. Each element has been personally designed by Giorgio Armani and chosen for sculptural, aesthetic and sensual qualities. The dining venues within Armani Hotel Milano, with their floor-to-ceiling high glass windows, give a breathtaking panoramic view of the rooftops and terraces of Milan creating an elegant and vibrant atmosphere. Amongst the culinary offerings, guests will find a full-service restaurant, lounge and bar.

The Armani/SPA features 1,000 square meters of beauty, peace and quiet overlooking the city from the top floor of Armani Hotel Milano. The Armani/SPA offers individual treatments, steam and sauna experience as well as a relaxation pool. The SPA therapies have been carefully designed to nourish and nurture mind and body, and each guest receives a personal consultation from the SPA professionals in order to develop a fully tailored sensory experience.

To reserve a stay at the Armani Hotel Milano, Milan’s most exciting new hotel, contact Virtuoso at 866-401-7974 or by visiting www.virtuoso.com.