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THE SIAM JOINS PRESTIGIOUS VIRTUOSO® PREVIEW PROGRAM
New Bangkok Boutique Hotel is the First Property in Asia Invited into Exclusive Program
NEW YORK (July 25, 2011) – Situated along the lush banks of the River of Kings in Bangkok, Thailand, The Siam marks the first Asia-based hotel to join Virtuoso®’s growing collection of illustrious properties in the exclusive Preview program. The newest property from the independently owned Siam Hotels & Resorts, the small yet sumptuous Siam joins an impressive roster of distinctive hotels, each of which is granted access to Virtuoso’s unparalleled assets and enviable membership prior to the hotel’s opening.
“With the entry of The Siam in Asia, Virtuoso’s Preview program has established itself as a global presence with worldwide reach,” said Albert Herrera, vice president of hotels, destinations and tours for Virtuoso. “The Siam is an exciting property to add to our group of notable hotels and though we don’t often refer to a hotel’s reputation before it even opens, in this case we can. The Siam fuses together a rich heritage with modern sensibilities, combines an incredible location with unique and interesting amenities, and has assembled a team that prioritizes service and experiences down to the tiniest detail.”
Opening early 2012, The Siam will offer to all who enter its doors a quintessential hospitality experience with personable, warm service under the expert direction of General Manager Jason Friedman and Donald Wong, the property’s director of sales and marketing. The hotel will provide 28 standard and river view suites, as well as 11 pool villas with internal gardens and personal swimming pools. Patrons will also have the choice of staying at Connie’s Cottage, a refurbished teakwood house brought to Bangkok from the ancient capital and UNESCO World Heritage Site of Ayutthaya – a 1.5-hour drive from the city.
Expertly designed by Bill Bensely, one of Architectural Digest’s “Top 100 Designers and Most Creative People,” The Siam’s interiors will enlighten and impress even the most jaded of travelers. Paying homage to Bangkok’s past, the hotel’s decor is inspired by Art Deco, the affluent lifestyle from King Rama V’s reign (late 1800’s) and French colonialism, all while offering the comforts of a contemporary hotel. Additionally, among the numerous dining options are an authentic Thai restaurant with cooking school, as well as a traditional Thai Coffee room and Tea garden. Further amenities include an infinity pool, library with movie screening room, an art gallery, private pier, gym with Muay Thai ring – the world’s first installed in a hotel – an outdoor yoga terrace, spa and a nail and hair salon.
Located in the center of Bangkok’s royal Dusit neighborhood, The Siam boasts close proximity to all major Bangkok attractions, including the National Museum, the Vimanmek Teak Palace, Temple of the Emerald Buddha, Little India Textile Market, the Grand Palace, the Dusit Zoo and the Golden Mount, which houses Buddhist relics.
By participating in Virtuoso Preview, The Siam is positioned amongst the world’s best hotels and resorts. Access to Virtuoso’s marketing and branding initiatives, attendance at conferences and events, and training opportunities will allow The Siam to educate Virtuoso’s elite membership during its pre-opening stages and crucial first year of operation. Additionally, Preview participation ensures Virtuoso’s advisors have exclusive selling advantages for a full year, ensuring their clients will not find more competitive advantages anywhere in the market. Virtuoso clients will receive special amenities and VIP treatment at The Siam upon the hotel’s opening in January 2012.
To reserve a stay at The Siam, Bangkok’s most exciting new hotel, contact Virtuoso at 866-401-7974 or by visiting www.virtuoso.com.
Launched in February 2010, Virtuoso Preview has previously welcomed the Armani Dubai; The Chatwal New York; Mandarin Oriental, Paris; St. Regis Bahia Beach-Puerto Rico; Montage Deer Valley, Coworth Park and 45 Park Lane as participants.
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About Virtuoso
Virtuoso® is the industry’s leading luxury travel network. This by-invitation-only organization comprises over 300 agencies with more than 6,000 elite travel specialists in 22 countries in North and South America, the Caribbean, Australia and New Zealand, as well as over 1,000 of the world’s best travel providers and premier destinations. The network’s member agencies generate over $5.1 billion annually in travel sales, making the group the most powerful in the luxury travel segment. Their relationships with the finest travel companies provide the network’s affluent clientele with exclusive amenities, rare experiences and privileged access. Virtuoso is the exclusive network of travel services and benefits provided by MasterCard® for participating World Elite MasterCard® programs. To see Virtuoso’s latest video content, visit http://www.youtube.com/user/VirtuosoTraveler.
Media Contacts:
Misty Ewing
Virtuoso – Director, Public Relations
Office: (212) 588-8242
Mobile: (206) 484-8022
E-mail: mewing@virtuoso.com
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