SHANGRI-LA HOTEL, TORONTO UNVEILED AS LATEST
PROPERTY IN VIRTUOSO®’S EXCLUSIVE PREVIEW PROGRAM

Opening in August 2012, this Exquisite Hotel will Mark the
Second Shangri-La Property in Canada

NEW YORK (April 18, 2012) – Virtuoso® is pleased to welcome Shangri-La Hotel, Toronto into its exclusive Preview program. The 202-room luxury hotel which comprises the first 17-floors of a new 65-story tower is set to open August 7, 2012.

The property offers guests a truly Asian sense of hospitality and service, and stands out both architecturally and design-wise, featuring a modern aesthetic incorporating natural light throughout. Large window panels combined with an open-lobby concept ensure full use of daylight, setting the tone for this glass tower which is angled on the block, already making it a landmark building in Toronto.

Each of the property’s 202 guest rooms features an average size of 530 square feet with sumptuous, spacious bathrooms.

Gourmet travelers and locals alike will be welcomed into the hotel’s signature restaurant, Bosk, which features its own outdoor terrace, idyllic for al fresco summertime dining. Additionally, guests will be rewarded by Momofuku restaurant and bar, independently operated by famed New York chef, David Chang.

Wellness fanatics will enjoy Toronto’s longest swimming pool in any five-star hotel, plus a phenomenal spa featuring Caudalie products sourced from an exquisite vineyard in Southern France. Miraj Spa by Caudalie Paris offers nine treatment rooms including private hammams.

Shangri-La Hotel, Toronto is located on the west side of University Avenue at Adelaide Street, which places it in the heart of the financial and entertainment districts near Canada’s top banks, consulates, live theatre and sports venues. The property is also within a short taxi ride to Bloor Street and area, renowned for its array of galleries, restaurants and designer boutiques; more than 700 in total.

Shangri-La Toronto joins an impressive roster of hand-selected Preview hotels, each of which is granted access to the assets and enviable membership of luxury travel network Virtuoso. The hotel defines the strong caliber of select hotels invited into the travel network’s Preview program, and is unlike anything else currently on offer for the Toronto-bound luxury traveler.

“It’s a great honor to welcome such a unique property to Virtuoso’s Preview program,” said Albert Herrera, vice president of hotels, destinations and tours for Virtuoso. “Already a strong luxury brand in Asia with more than 72 hotels, Shangri-La is quickly gaining recognition with the high-end traveler in North America. Shangri-La Toronto is poised to redefine luxury in Toronto and is being lauded by locals as the one to watch. Virtuoso clients will love its modern styling; elegant oversized guest rooms and bathrooms; giant swimming pool; hip Momofuku restaurant; its magnificent Mirage Spa by Caudalie; and most assuredly, the hotel’s unparalleled Asian-inspired service.”

Virtuoso’s renowned Hotels & Resorts Program, which this year celebrates its 20th anniversary, includes more than 900 of the world’s best properties, which are vetted by the network’s esteemed travel advisors. An extension of the Hotels & Resorts Program, Virtuoso’s Preview hotels are carefully selected prior to opening and invited to take part in a one-year relationship whereby Virtuoso is the only travel agency partner. Shangri-La Toronto can now position itself among the top hotels through customized marketing plans, advisor training, public relations assistance, guaranteed attendance at industry-recognized conferences and access to Virtuoso’s sought-after travel advisor members.

To reserve a stay at Toronto’s most exciting new hotel, contact Virtuoso at 855-570-3830 or by visiting www.virtuoso.com .

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About Virtuoso
Virtuoso® is the industry’s leading luxury travel network. This by-invitation-only organization comprises over 330 agencies with more than 7,200 elite travel specialists in 20 countries in North and South America, the Caribbean, Australia and New Zealand, as well as over 1,250 of the world’s best travel providers and premier destinations. The network’s member agencies generate over $9.6 billion annually in travel sales, making the group the most powerful in the luxury travel segment. Their relationships with the finest travel companies provide the network’s affluent clientele with exclusive amenities, rare experiences and privileged access. For more information, visit www.virtuoso.com . To view Virtuoso’s latest videos, go to http://www.youtube.com/user/VirtuosoTraveler .

Media Contacts:
Misty Ewing, CTA
Virtuoso – Director, Public Relations
Phone: 202.553.8817
E-mail: mewing@virtuoso.com  

Jami Gordon-Smith / Emily Venugopal
The Brandman Agency
Phone: 212.683.2442
Email: jami@brandmanpr.com  / emily@brandmanpr.com