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VIRTUOSO® PROUDLY ANNOUNCES NEW PREVIEW PROGRAM
AND NAMES ITS FIRST MEMBER, THE CHATWAL NEW YORK NEW YORK, NY (February 1, 2010) -- Virtuoso® proudly announces the launch of its new Preview program with the addition of New York’s hottest up-and-coming property, The Chatwal New York. Inclusion in Virtuoso Preview, created especially for brand new properties in their pre-opening phase, will allow The Chatwal to position itself as among the world’s best through customized marketing plans, advisor training, public relations assistance, guaranteed attendance at its industry-recognized conferences such as Travel Mart and the Overseas Symposium and, most importantly, immediate access to its much coveted travel advisor members.
“With the support of our membership, we launched Virtuoso Preview specifically for properties like The Chatwal New York,” said Albert Herrera, VP of Hotels, Destinations and Tours for Virtuoso. “Virtuoso has always been on the forefront of ‘what’s next’ in luxury travel, whether introducing new destinations or sub-orbital space flights with Virgin Galactic, and Virtuoso Preview brings this forward-thinking approach to hotels that will complement our existing portfolio and provide our members with market advantages. By leveraging the network’s assets, we can help impact the success of a hotel’s opening when they need it most – during the pre-opening and planning stages. This new program is a win for the hotel and our members, and we are excited to begin working with The Chatwal, which has already begun establishing its reputation as New York’s next luxury hotel.”
Opening in Spring 2010, The Chatwal marks a return to glamour on Manhattan’s “Great White Way” of the Theatre District. The Landmark Stanford White-designed building was originally home to the famous Lambs Club, a veritable Who’s Who of American theatre. Beautifully restored and modernized by Master Architect and Designer Thierry Despont, The Chatwal’s 88 guest rooms boast custom-designed luxuries while meticulously recreating 1930’s Deco design, evoking the feeling of a moment preserved in time.
Joel Freyberg, General Manager, The Chatwal New York said, “Since being given the great opportunity of opening one of New York’s newest luxury properties, it has been my ultimate goal to ensure The Chatwal would delight and impress our guests at every turn. Virtuoso Hotels & Resorts is considered to be the most exclusive hotel program in the industry and we are utterly thrilled to be recognized not only as a part of the new Preview program, but as the first property within it. It is a huge honor.”
# # # About Virtuoso
Virtuoso® is the industry’s leading luxury travel network. This by-invitation-only organization comprises over 300 agencies with more than 6,000 elite travel specialists in 22 countries in North and South America, the Caribbean, Australia and New Zealand, as well as over 1,000 of the world’s best travel providers and premier destinations. The network’s member agencies generate over $5.1 billion annually in travel sales, making the group the most powerful in the luxury travel segment. Their relationships with the finest travel companies provide the network’s affluent clientele with exclusive amenities, rare experiences and privileged access. Virtuoso is the exclusive network of travel services and benefits provided by MasterCard® for participating World Elite MasterCard® programs.
For further press information, please contact:
Emily Venugopal / Kelsey Paquin
The Brandman Agency
Phone: 212.683.2442
Email: Emily@brandmanpr.com / Kelsey@brandmanpr.com
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