Virtuoso, LTD Executive Committee
From left to right: Scott Ahlsmith, Jesse Upchurch, Matthew Upchurch,
Kristi Jones, David Hansen

MATTHEW D. UPCHURCH, CTC
CHIEF EXECUTIVE OFFICER

Visionary, futurist and entrepreneur, Matthew Upchurch has parlayed his vision of a global travel industry network into Virtuoso, a multi-billion-dollar, by-invitation-only enterprise of exceptional travel consultants and travel providers, all working together to mutually prosper while delivering the world’s  most satisfying travel experiences.  Matthew serves as Virtuoso’s chief executive officer, overseeing the marketing, sales, and operational systems that have made Virtuoso one of the most respected and successful companies in the luxury travel arena.

While the rest of the world was predicting the downfall of the travel agent with the onslaught of online booking engines, Matthew envisioned a back-to-the-future alternative that repositioned true travel specialists into their original role -- knowledgeable counselors versus transaction processors.  He saw the Internet as a resource to assist the personal touch.  And he perceived the rising Baby Boomer generation as one that prefers to work with experts in the important facets of their lives, including their prized leisure travel... more >

KRISTI JONES, CTC
PRESIDENT, PRINCIPAL

As the President of Virtuoso, Kristi Jones oversees the upscale travel agency network’s national team of executive vice presidents, who in turn manage Virtuoso’s corporate offices in Fort Worth, Seattle and New York. Based in Seattle, Jones directs the company’s consumer marketing, technology, travel agency member and preferred supplier divisions.

Before assuming the role of president and directing all the company’s operations, Jones developed Virtuoso’s consumer publications, direct mail campaigns, web site and Internet marketing initiatives, advertising and public relations. She also directed the creation of Virtuoso’s international division, now encompassing South America and launching in Australia... more >

JESSE UPCHURCH
CHAIRMAN

DAVID HANSEN, CPA, CTIE
EXECUTIVE VICE PRESIDENT - OPERATIONS & FINANCE

SCOTT AHLSMITH, CTC
EXECUTIVE VICE PRESIDENT - GLOBAL TECHNOLOGY