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 MATTHEW D. UPCHURCH, CTC
CHIEF EXECUTIVE OFFICER
Visionary, futurist and entrepreneur, Matthew Upchurch has parlayed his vision of a global travel industry network into Virtuoso, a multi-billion-dollar, by-invitation-only enterprise of exceptional travel advisors and travel providers, all working together to mutually prosper while delivering the world’s most satisfying travel experiences. Matthew serves as Virtuoso’s chief executive officer, overseeing the marketing, sales, technology and operational systems that have made Virtuoso one of the most respected and successful companies in the luxury travel arena.
While the rest of the world was predicting the downfall of the travel consultant with the onslaught of online booking engines, Matthew envisioned a back-to-the-future alternative that repositioned true travel specialists into their original role – knowledgeable advisors versus transaction processors. He saw the Internet as a resource to assist the personal touch. And he perceived the rising Baby Boomer generation as one that prefers to work with experts in the important facets of their lives, including their prized leisure travel. more >
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