Virtuoso, LTD Executive Committee
From left to right: Scott Ahlsmith, Jesse Upchurch, Matthew Upchurch,
Kristi Jones, David Hansen

MATTHEW D. UPCHURCH, CTC
CHIEF EXECUTIVE OFFICER

Visionary, futurist and entrepreneur, Matthew Upchurch has parlayed his vision of a global travel industry network into Virtuoso, a multi-billion-dollar, by-invitation-only enterprise of exceptional travel advisors and travel providers, all working together to mutually prosper while delivering the world’s most satisfying travel experiences. Matthew serves as Virtuoso’s chief executive officer, overseeing the marketing, sales, technology and operational systems that have made Virtuoso one of the most respected and successful companies in the luxury travel arena.

While the rest of the world was predicting the downfall of the travel consultant with the onslaught of online booking engines, Matthew envisioned a back-to-the-future alternative that repositioned true travel specialists into their original role – knowledgeable advisors versus transaction processors. He saw the Internet as a resource to assist the personal touch. And he perceived the rising Baby Boomer generation as one that prefers to work with experts in the important facets of their lives, including their prized leisure travel. more >

KRISTI JONES, CTC
PRESIDENT, PRINCIPAL

Kristi Jones sits at the helm of Virtuoso as president of this multi-billion-dollar, by-invitation-only luxury travel network of travel advisors and travel providers. Named as one of Travel Agent magazine’s “Most Powerful Women In Travel,” the industry agrees that Kristi’s leadership has helped develop Virtuoso into the sales and marketing powerhouse it is today. With her international team of senior executives behind her, Kristi and her group not only manage Virtuoso’s corporate offices in Fort Worth, Seattle and New York, but direct the company’s consumer marketing, member travel agency sales and services, and preferred supplier divisions, within the U.S. and internationally.

If the hallmark of a great leader is the ability to direct a team with compassion and guidance, then Kristi was born to lead Virtuoso. Her tenure prior to her appointment as president included everything from developing Virtuoso’s consumer publications and direct marketing campaigns, to website and internet marketing and public relations. She has truly walked a mile (and then some) in her staff’s shoes. Not to mention the fact that she directed the creation of Virtuoso’s international division, which now encompasses 22 countries in North and South America, the Caribbean, Australia and New Zealand. more >

JESSE UPCHURCH
CHAIRMAN

DAVID HANSEN, CPA, CTIE
EXECUTIVE VICE PRESIDENT - OPERATIONS & FINANCE

SCOTT AHLSMITH, CTC
EXECUTIVE VICE PRESIDENT - GLOBAL TECHNOLOGY