NEW YORK (December 14, 2010)– Coworth Park, the latest and first luxury country-house hotel and spa from Dorchester Collection, is the newest member of leading luxury travel network Virtuoso’s® prestigious Preview program, the exclusive marketing and networking program for select hotels. Coworth Park, together with sister hotel 45 Park Lane of London, soft opening in summer 2011 with Wolfgang Puck’s first European restaurant, and The Dorchester, make up the three U.K. properties of Dorchester collection. Celebrating its October 1, 2010 opening, Coworth Park offers an archetypal English rural countryside retreat with contemporary interior design.

“Welcoming Coworth Park into our Preview program is beneficial for everyone involved,” said Albert Herrera, vice president of hotels, destinations and tours at Virtuoso. “As the only English country-house hotel currently included in the Preview program, Coworth Park will afford Virtuoso’s travel advisors an excellent resource for exclusive offers and amenities when arranging experiences for their upscale clientele. From the hotel perspective: Marketing to Virtuoso’s sought-after guests will build an outstanding base of loyal customers for years to come.”

By participating in Virtuoso Preview, Coworth Park will be positioned amongst the world’s best hotels and resorts. Access to Virtuoso’s assets like marketing and branding initiatives, attendance at conferences and events, and training opportunities allows Coworth Park to educate Virtuoso’s elite membership during its crucial first year of operation. Additionally, Preview participation ensures Virtuoso’s advisors see exclusive selling advantages for a full year through the special amenities offered and VIP treatment their clients receive at Coworth Park, as well as 45 Park Lane upon opening.

Helen Smith, VP Sales & Marketing, Dorchester Collection, commented “With the introduction of Coworth Park to Dorchester Collection, Virtuoso’s travel advisers will have the perfect English country experience to offer clients. In addition to the ease of booking, fantastic service and luxury product that we offer, clients will be delighted by the close proximity of Coworth Park to London.”

The 70-room hotel is located next to Ascot and on the border of Windsor Great Park. Coworth Park is the only hotel in the U.K. to have its own polo fields allowing guests a true equestrian experience with year-round horseback riding and polo instruction during the season. Additionally, the property boasts the first hotel spa in the UK to have treatments from the 100% organic range by Dr. Alkaitis. Other on-site amenities include three restaurants from Michelin-starred Chef John Campbell; the opportunity to play at neighbouring Wentworth Club’s champion golf courses; a complimentary kids club and teen ‘chill den’; pool; fitness center; and its own helicopter pad. The hotel also offers four private function rooms that can host events from a small private board meeting to a lavish dinner for up to 250 guests. Within close proximity to London and only 20 minutes from Heathrow Airport, Coworth Park offers London residents and visitors a pleasurable change of scenery or vacation add-on, or even airport layover, to experience the Great Britain countryside.

Launching in summer 2011, 45 Park Lane will offer luxurious and intimate contemporary interiors by New York based designer, Thierry Despont. The new hotel will open with ‘CUT at 45 Park Lane’, Wolfgang Puck’s first European restaurant – a modern American grill. Located mere yards from sister hotel, The Dorchester in London, 45 Park Lane will provide a club-like feel providing international guests a smart but discreet environment from which to enjoy London. Each of the spacious 45 rooms and suites will offer views of Hyde Park, as will an additional spectacular Penthouse with wrap around terrace. A striking central staircase will lead to a mezzanine featuring Bar 45, a library and a private screening room.

For more information, please visit: http://www.coworthpark.com or www.45parklane.com  

Launched in February 2010, Virtuoso Preview has previously welcomed The Chatwal New York, the Armani Dubai, St. Regis Bahia Beach-Puerto Rico and Montage Deer Valley as participants.

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About Virtuoso
Virtuoso® is the industry’s leading luxury travel network. This by-invitation-only organization comprises over 300 agencies with more than 6,000 elite travel specialists in 22 countries in North and South America, the Caribbean, Australia and New Zealand, as well as over 1,000 of the world’s best travel providers and premier destinations. The network’s member agencies generate over $5.1 billion annually in travel sales, making the group the most powerful in the luxury travel segment. Their relationships with the finest travel companies provide the network’s affluent clientele with exclusive amenities, rare experiences and privileged access. Virtuoso is the exclusive network of travel services and benefits provided by MasterCard® for participating World Elite MasterCard® programs.

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Media Contacts:
Misty Ewing
Virtuoso – Director, Public Relations
Office: (212) 588-8242
Mobile: (206) 484-8022
E-mail: mewing@virtuoso.com 

Amy Newcomb
Hawkins International PR
P. 212-255-6541
Email: amy@hawkpr.com