VIRTUOSO® ADVISORS UNVEIL UNIQUE HOLIDAY SHOPPING PACKAGES AT THE CHATWAL

The Chatwal New York Partners with Luxe Brands to Delight the Holiday Season Shopper

NEW YORK (November 15, 2010) – The Chatwal New York, a Virtuoso® Preview property, which recreated the iconic glamour and style of 1930’s Gotham when its doors opened on September 1, 2010, has unveiled exclusive shopping opportunities for guests just in time for the holiday season. Its enviable location in the heart of Manhattan’s theater district on 44th Street, known as the “Great White Way,” has long been a location associated with the joys of the festive season. Footsteps away from the outdoor ice rink at Bryant Park, across the street from some of the city’s best Broadway Shows and around the corner from the great tree at Rockefeller Center, The Chatwal’s new shopping offerings add yet another reason for the discerning traveler to book their luxe Manhattan vacation with a knowledgeable Virtuoso travel advisor.

Those seeking a truly unique gift for the hard-to-please friend or family member need look no further than The Chatwal. Guests at The Chatwal can enjoy exclusive shopping opportunities via The Chatwal’s special relationship with Asprey. Not only does Asprey’s Purple Water product line grace each guest bathroom at The Chatwal, but a selection of Asprey’s products are available for purchase, by special appointment. Hand selected Asprey gifts include fine leather passport holders, backgammon sets, silver jewelry and photo frames. Additionally, for those preferring to visit Asprey’s Madison Avenue Flagship boutique, Chatwal guests benefit from the ‘Experience Asprey at The Chatwal New York’ personalized shopping package inclusive of: an Asprey gift on arrival; chauffeured round trip car service in a luxury vehicle; a personalized shopping consultation with a dedicated Asprey executive; complimentary shipping on all purchases; embossing of initials on Asprey gift; as well as luxe accommodation at The Chatwal. Prices lead in at $659 for one night.

Another exclusive for guests is provided by Concierge at The Chatwal who can arrange for a private in-suite appointment with family owned French perfumier, Krigler, whose experts are able to blend both custom-made and personalized fragrances in the comfort of their abode at The Chatwal. Synonymous with The Chatwal’s quest to return guests to the glamour of yesteryear, Hollywood legends who have asked Krigler to custom make their scents in the past include Grace Kelly, Audrey Hepburn, Scott Fitzgerald, John F. Kennedy and Marlene Dietrich. Custom-made Krigler Fragrance Packages at The Chatwal lead in at $13,000. Following initial consultations at the hotel, a one-of-a-kind scent is then developed and shipped to the guest’s home, after a series of primary scents are created at The Chatwal. The final bespoke scent arrives in a unique crystal or gold Krigler bottle. Re-fills of the bespoke fragrance can either be delivered to The Chatwal on a future return visit, or shipped directly to the guest. Similarly, the Krigler Personalized Fragrance Package at The Chatwal starts at $1,300-$16,000). For this package, Krigler experts blend fragrances from a pre-existing blend of scents. Guests are given the added option of being able to ‘lease’ a scent for a minimum of six months, meaning they have total exclusivity to this scent for a period of time.

“Working with some of Manhattan’s finest brands affords our guests a truly memorable shopping experience this holiday season,” said Joel Freyberg, General Manager, The Chatwal New York. “Being made to feel unique, special and welcome are at the top of my wish list for our guests, and our partnerships will endeavor to make holiday shopping a more relaxed experience for all. As opposed to battling the fray outside, guests can relax as we make it one step easier for them to hand-pick their purchases from the comfort of The Chatwal.”

And finally, yet more gift options are available at The Chatwal Spa, either in the form of a Chatwal Spa gift certificate for the spa aficionado; deluxe skin, body and hair care products from Intraceuticals, Spa Technologies, Swissclinical, Clarisonic, and Moroccan Oil; an array of luxurious Kashwére apparel, linens and signature products; plus one of a kind Gypsy and Margaret Rowe jewelry.

From its opening on September 1st 2010, The Chatwal salutes the New York City “baby grand” hotels of a bygone era, offering unparalleled accommodations and a fresh perspective on the luxury hotel experience. Set on the “Great White Way” of the theatre district, the landmark Stanford White-designed building was originally home to the famous Lambs Club, a veritable Who’s Who of American theatre. Beautifully restored and modernized by Master Architect and Designer Thierry Despont, The Chatwal’s 83 guest rooms boast custom-designed luxuries while meticulously recreating 1930s Deco design, evoking the feeling of a moment preserved in time. Guestroom features include fine 400-thread count Frette linens and amenities from Asprey, exclusive to New York.

Paying homage to the building’s original purpose ? showcasing talent and creativity, whether on stage, or in the kitchen and behind the bar ? Chef Geoffrey Zakarian is behind The Lambs Club, the 90-seat restaurant at The Chatwal New York. The circa-1905 building is the first member of the prestigious Leading Hotels of the World in Manhattan’s theater district. The Chatwal Hotel New York is the vision of Mr. Sant Chatwal, entrepreneur and Chairman and CEO of Hampshire Hotels & Resorts. With a goal to create intimate gathering places and rooms with the highest attention to detail – The Chatwal truly joins past with future, while maintaining a uniquely New York character. The opening of The Chatwal New York also marks the launch of Sant Chatwal’s new luxury hotel brand, The Chatwal – with plans in the works for additional luxury properties outside London and in India.

For reservations, rates and further information, please visit www.thechatwalny.com  

###

About Virtuoso
As the industry’s leading luxury travel network, Virtuoso® comprises over 300 agencies with more than 6,000 elite travel advisors in 22 countries in North and South America, the Caribbean, Australia and New Zealand, as well as the world’s best travel providers and premier destinations. The network’s member agencies generate over $5.1 billion annually in travel sales, making it the most powerful group in luxury travel. Virtuoso is also the exclusive network of travel services and benefits provided by MasterCard® for participating World Elite MasterCard® programs.


Media Contacts:
Misty Ewing
Virtuoso – Director, Public Relations
Office: (212) 588-8242
Mobile: (206) 484-8022
E-mail: mewing@virtuoso.com  

Jami Gordon Smith /Kelsey Paquin
The Brandman Agency
Office: (212) 683-2442
E-mails: jami@brandmanpr.com / kelsey@brandmanpr.com