VIRTUOSO® WELCOMES THE MUCH-ANTICIPATED ARMANI HOTEL DUBAI INTO ITS
PREVIEW PROGRAM

Armani Hotel Dubai Joins Group of Prestigious Hotels as First Desert Property in Preview Program

NEW YORK (October 28, 2010) –Virtuoso®, the world’s leading luxury travel network, is pleased to welcome the Armani Hotel Dubai into Virtuoso Preview, a program showcasing the most anticipated hotels and resorts that have just opened their doors or will be opening within the year. As the first hotel in the Middle East to participate in this prestigious program, the Armani Hotel Dubai joins an elite group of world-class properties that have turned to Virtuoso to increase visibility and add a competitive edge to their sales and marketing initiatives.

“For the launch of Armani’s first hotel, we knew relationships with Virtuoso and its members were key to driving success during our first year,” said Oliver Key, general manager, Armani Hotel Dubai. “Virtuoso’s worldwide network shares our commitment to delivering an unparalleled customer experience, and this well-matched relationship brings a great benefit to our hotel. Virtuoso is the only company with the reputation and ability to bring the Armani Hotel Dubai to the attention of those who will truly appreciate it for what it is; a splendor of the Armani lifestyle.”

In addition to Virtuoso’s networking assistance, the property will receive customized marketing plans, advisor training, public relations support, guaranteed attendance at industry-recognized conferences and access to Virtuoso’s sought-after travel advisor members. Armani Hotel Dubai joins other prominent properties previously invited into Virtuoso Preview, including The Chatwal New York, the St. Regis Bahia Beach-Puerto Rico and Montage Deer Valley.

“We are pleased to have Armani Hotel Dubai as part of the Preview program,” said Albert Herrera, vice president of hotels, destinations and tours at Virtuoso. “Virtuoso takes pride in its affiliations with the most respected brands and companies. Giorgio Armani has taken great strides to make his first hotel a dazzling place to experience. With a strategy that is unique and aligns with our own, the hotel will collaborate with our members to create customized experiences rather than offering prefabricated packages, providing our clients with memorable experiences and not just another hotel stay.”

On April 27, 2010, the Armani Hotel Dubai opened its doors to acclaim for the hotel’s design, luxurious amenities and unique location inside the Burj Khalifa, the tallest building in the world. Every detail of the hotel was personally chosen by Giorgio Armani to reflect his passion for stylish comfort and elegance. Sophisticated colors, clean lines and unique textures blend together seamlessly with the tower’s stunning architecture and natural light to create an atmosphere of calm serenity where guests can feel at ease. In addition to the beautiful décor, the hotel also offers guests an elegant spa and eight food and beverage options.

For more information about the Armani Hotel Dubai, please visit: www.armanihotels.com  

###