After joining Virtuoso in 1988, the former publisher of Club Corp’s Private Clubs magazine created Virtuoso’s first flagship consumer publication, Voyage, the first consumer travel publication dedicated to the promotion of travel offers personalized with the identities of individual member travel agencies and consultants. Since then, Jones has added six titles to the company’s publishing roster – each directed to a specific client segment in Virtuoso’s database.

The re-branding of API Travel Consultants to Virtuoso in January 2000 happened under Jones’ guidance, including the development and launch of a national consumer ad campaign and public relations program intended to make the Virtuoso name synonymous with “the best in travel.” Jones orchestrated the creation of Virtuoso’s web marketing strategy and the enhancement of the company’s consumer website. Due largely to the efforts of the marketing services division that Jones assembled in Seattle, Virtuoso’s preferred travel suppliers continue to experience unprecedented double-digit sales growth annually within the Virtuoso network of agencies.